Cotd Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cotd
Are autonomous car companies on the right road?

Are autonomous car companies on the right road?

Article
Apr 26, 2022

Close to half of US adults believe widespread use of driverless cars would be bad for society. Meanwhile, 26% think it’d be good for autonomous vehicles to rule the roads, and 29% aren’t sure.

Would Netflix’s account-sharing crackdown trigger an exodus?

Would Netflix’s account-sharing crackdown trigger an exodus?

Article
Apr 25, 2022

Among US Netflix subscribers who share their account with others, nearly half said they’d very likely cancel their subscription if the platform began charging them extra for sharing it. An additional 28% said they’d be somewhat likely to delete their accounts, while just 27% say they would stay subscribed.

Peacock to reach one-fifth of US internet users by year’s end

Peacock to reach one-fifth of US internet users by year’s end

Article
Apr 22, 2022

This year, Peacock will hit 64.3 million US viewers, up 25.0% from 51.5 million the year before. The Comcast-owned streaming platform will continue to grow as it rivals established competitors.

Music industry spins vinyl and subscriptions into major revenues

Music industry spins vinyl and subscriptions into major revenues

Article
Apr 21, 2022

More than 80% of US music industry revenues came from streaming in 2021. Physical formats, like CDs and vinyl records, accounted for 11%, while the rest of the revenues stemmed from digital downloads and synchronization deals with music licensees.

What growth headwinds do US CMOs anticipate this year?

What growth headwinds do US CMOs anticipate this year?

Article
Apr 21, 2022

For CMOs in the US, the biggest potential challenge to growth this year will be talent and labor issues, cited by 42.6% of those executives. The next biggest headwinds they anticipate are supply chain issues (29.6%) and inflation (24.5%). Two years into the pandemic, just 5.8% expect new coronavirus measures to hinder growth.

Clubhouse set the pace in social audio, but is it keeping up with its rivals?

Clubhouse set the pace in social audio, but is it keeping up with its rivals?

Article
Apr 20, 2022

In 2021, social audio app Clubhouse registered a total of 6.7 million downloads in the US. About 42% of those downloads occurred during Q1 2021, when the app received extraordinary media buzz. But as established platforms created copycat features, Clubhouse’s downloads decreased.

The metaverse draws high hopes from businesses and consumers alike

Article
Apr 19, 2022

Among executives worldwide, 72% believe the metaverse will have at least some positive impact on their organization. Some 13% expect this mixed-reality realm to redefine their industry, while 28% think it will enable new business practices and help them reach new customers. Another 28% anticipate the metaverse will have minimal or no positive effect on their company.

How Apple Mail could be spoiling email performance metrics

How Apple Mail could be spoiling email performance metrics

Article
Apr 18, 2022

In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.

A snapshot of cash usage around the world

A snapshot of cash usage around the world

Article
Apr 13, 2022

Cash is on the decline everywhere, accounting for at most 44% of point-of-sale (POS) transaction value regionally and just 18% globally in 2021. Its share will drop to 10% worldwide by the end of 2025, with North America, Asia-Pacific, and Europe leading the charge away from physical money.

Podcasts will make up nearly 20% of Spotify’s US ad revenues by 2024

Podcasts will make up nearly 20% of Spotify’s US ad revenues by 2024

Article
Apr 13, 2022

Podcasts have Spotify seeing dollar signs. The company’s US podcast ad revenues will hit $191.9 million in 2022 and cross the $400 billion mark in 2024, with growth well into the double-digit percentages. The format will also make up an increasing share of Spotify’s overall ad revenues: 16.7% of its $1.15 billion in US ad revenues this year, before growing to 19.4% in 2024.

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Has TV ad spending hit its peak in the US?

Has TV ad spending hit its peak in the US?

Article
Apr 12, 2022

US spending on linear TV ads will peak this year at $68.35 billion, up from $65.66 billion in 2021. This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.

Slicing and dicing the meal-kit subscription market

Slicing and dicing the meal-kit subscription market

Article
Apr 12, 2022

In 2022, US meal-kit subscription services will deliver $7.63 billion in digital sales to make up 22.8% of the country’s subscription ecommerce sales. The meal-kit subscription market has seen slowing growth since mushrooming by 85.0% in 2020, though its 17.0% increase this year is healthy nonetheless.

AM/FM radio rules ad-supported listening, despite advertisers’ perceptions

AM/FM radio rules ad-supported listening, despite advertisers’ perceptions

Article
Apr 11, 2022

In 2021, more than three-quarters of the time that US adults spent listening to ad-supported audio went to AM/FM radio. Podcasts trailed way behind traditional radio, capturing just 11% of ad-supported listening, while Pandora, SiriusXM, and Spotify each accounted for less than 10%. AM/FM radio held a majority share across adult age groups and was the most listened-to ad-supported audio not only in the car (88%), but also in the home (72%) and workplace (68%).

TikTok’s ad revenues climb as it gains on major digital ad players

Article
Apr 08, 2022

TikTok will grow its net ad revenues in the US by an astounding 184.4% this year to hit $5.96 billion. The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.

A not-so-smart rise in smart speaker ownership

A not-so-smart rise in smart speaker ownership

Article
Apr 07, 2022

As of January 2022, 35% of people ages 12 and over in the US own a smart speaker, up just 2 percentage points from the year before. That’s following an increase of 6 percentage points year over year in 2021.

How retail media markets in China and the US compare

How retail media markets in China and the US compare

Article
Apr 06, 2022

In 2022, 40.7% of China’s digital ad spending will go toward the ecommerce channel, for ads offered by retailers like Alibaba and JD.com. This eclipses the share in the US, where 14.5% of digital ad spending will flow to ecommerce channel ads sold by the likes of Amazon, Walmart, and eBay.

Tinder crushes the dating app scene, but its rivals are winning hearts

Tinder crushes the dating app scene, but its rivals are winning hearts

Article
Apr 05, 2022

Dating apps Bumble and Hinge attracted more downloads worldwide in 2021 than the previous two years. Meanwhile, Tinder outpaced them both by at least 54 million downloads—albeit 8 million fewer downloads than its lead in 2020.

The march of the augmented reality shoppers

The march of the augmented reality shoppers

Article
Apr 04, 2022

Nearly 2 in 5 augmented reality (AR) users in the US will shop with the technology this year, for a total of 35.0 million retail AR users. That base is up 18.8% from last year and will continue to grow at double-digit rates through 2024 as shoppers make use of virtual try-on and product visualization features.

Are NFTs the great British turnoff?

Are NFTs the great British turnoff?

Article
Apr 01, 2022

Companies tempted to ride the blockchain wave may want to avoid dipping their toes into nonfungible tokens (NFTs) just yet. Among adults in Great Britain who’d heard of NFTs, 43% said they’d feel less favorable toward a company if it started offering them, and 32% said their opinion wouldn’t change either way. Only 3% would view a company more favorably if it offered the digital tokens.

Which social apps get livestream shoppers to open their wallets?

Which social apps get livestream shoppers to open their wallets?

Article
Mar 31, 2022

Around the world, Facebook is the most popular social app for livestream purchases. Among internet users who had bought a product via a social media livestream, 57.8% did so on the blue app. Meanwhile, 45.8% have made a livestream purchase on Instagram, and just 15.8% have on TikTok.

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