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Clubhouse set the pace in social audio, but is it keeping up with its rivals?

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In 2021, social audio app Clubhouse registered a total of 6.7 million downloads in the US. About 42% of those downloads occurred during Q1 2021, when the app received extraordinary media buzz. But as established platforms created copycat features, Clubhouse’s downloads decreased.

Beyond the chart: Despite the waves Clubhouse made, it seems the app and its clones aren't resonating with US users. Only 2% of the country’s teens and adults used Twitter Spaces as of January 2022, while 1% each used Clubhouse and Spotify Live (formerly Spotify Greenroom), per an Edison Research and Triton Digital study. While Spotify is shuttering its Live creator fund, Amazon is marching to a different beat, introducing Amp, its own take on the format, just last month. Whether the retail giant can revive social audio is yet to be seen.

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