Cotd Trends & Statistics
A look at how US healthcare providers use telehealth
As the COVID-19 pandemic wears on, US healthcare providers are incorporating telehealth into their practice, particularly when treating new concerns.
Shoppers chose sites over stores during Cyber Five 2021
More US consumers shopped from their couch than in-person every day of Thanksgiving weekend 2021.
A look at the other sites used by Amazon buyers
Walmart is the most popular online alternative to Amazon, with nearly 63% of US Amazon buyers picking up products there when not doing so on Amazon.
The top platforms where US gamers watch esports livestreams
Among US gamers, Facebook Gaming is the most popular destination for viewing live gameplay, with 42% watching esports and other gaming livestreams on the platform.
Twitter users will start flocking elsewhere next year
Twitter will count 56.4 million monthly US users in 2021, but fewer and fewer in the coming years, per our projections.
Brick-and-mortar sales will lapse back into stagnation after a strong 2021
US ecommerce sales will surpass $1 trillion annually in 2022, up 15.9% from this year.
For UK Christmas shoppers, crowds draw more concern than delivery times
When it comes to Christmas shopping, the biggest priority among UK consumers is avoiding crowds, cited by 32% of those 18 and older.
Here are the top fulfillment options among US adults this holiday season
Nearly three-quarters of US adults will likely use standard delivery for their purchases this holiday season.
Instagram Stories generate a quarter of the platform’s ad revenues worldwide
Instagram Stories ads will bring in $15.95 billion worldwide in 2022, more than one-quarter of the platform’s global net ad revenues.
1 in 3 US workers would quit their job if health insurance weren’t a factor
Many jobs in the US are tied to health insurance, which in turn is tying many workers to their jobs.
Email newsletters rank high with marketing professionals
Among marketing professionals worldwide, 81% send newsletter emails, which may not be surprising if you’ve taken a look at your inbox recently.
Which generation leads BNPL’s forward march?
Usage of buy now, pay later (BNPL) services has soared across generations in the US, especially among Gen Z.
Middle East and Africa will see major broadband subscriber growth over the next decade
Fixed broadband subscriptions are set to jump nearly 50% in the Middle East and Africa, and more than 37% in Latin America, by the end of 2030. These regions are the ones with the most room for growth, as they’ve only recently gained access to fixed broadband.
Where consumers are most comfortable with secondhand clothing
In China and the US, 59% of internet users are comfortable using secondhand clothing items, making those countries where the resale fashion economy is most ripe for growth.
Shortages lead shoppers to pivot their purchasing
As product availability remains strained this holiday season, consumers are taking a flexible approach to shopping.
Black Friday outpaces Cyber Monday for digital purchases
More US adults plan to make digital purchases on Black Friday than on Cyber Monday, at 38.6% and 35.5%, respectively.
Boomers are the only age group that still prefers stores
Internet users worldwide plan on shopping both in-store and online this season.
US adults have lukewarm opinions over Facebook's rebrand to Meta
Across generations, US adults aren't particularly excited about Facebook's rebrand to Meta.
The most popular smart fitness equipment among US adults
Despite Peloton's recent losses, the company still boasts the most popular piece of smart fitness equipment among US adults, with 32% owning Peloton devices.
More US adults have air travel plans now than before the pandemic
Half of US adults plan to fly in the next six months as of October 2021, up 14 percentage points from October 2020.
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