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Where to reach livestream viewers on social media

Article by Sara Lebow  |  Feb 11, 2022
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Where to reach livestream viewers on social media
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Topics
Video-on-Demand (VOD)
Social Media Users
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform. Facebook ranks as their second app of choice, used by 42.6% for live video, while Instagram and TikTok tie for third with 33.4%.

Beyond the chart: The Google-owned platform slips to second place among younger generations, however. TikTok is the top livestreaming destination for 16- to 24-year-old social video viewers, while Facebook is the go-to for those ages 25 to 44.

On Which Platforms Do US Social Video Viewers Watch Live Content Most Frequently? (% of respondents, Nov 2021)
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