Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Which social apps get livestream shoppers to open their wallets?

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Around the world, Facebook is the most popular social app for livestream purchases. Among internet users who had bought a product via a social media livestream, 57.8% did so on the blue app. Meanwhile, 45.8% have made a livestream purchase on Instagram, and just 15.8% have on TikTok.

Beyond the chart: TikTok could see its share tick up as it moves to capitalize on the growing livestream market. In the US and many other countries, livestream shopping has yet to enter the mainstream—not so in China, where commerce and entertainment are deeply intertwined. TikTok’s Chinese sister app, Douyin, enables parent company ByteDance to win a slice of the country’s livestreaming ecommerce sales, which will top $470 billion this year.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account