Executive Summary

TikTok’s powerful algorithm and cultural relevance has made it the go-to platform for emerging shopping trends. To succeed on TikTok, brands must craft their social commerce strategies around creating content that’s designed for entertaining first and shopping second.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How big is the social commerce opportunity on TikTok?
2. What role do creators play in driving commerce on TikTok?
3. What are best practices for brands and marketers on TikTok?

WHAT’S IN THIS REPORT? An analysis of social shopping behaviors on TikTok, the importance of creators in driving sales on and off the platform, and strategies for success in 2022.

KEY STAT: Nearly three-quarters of TikTok shoppers worldwide shop on TikTok when they stumble across something in the feed, per Bazaarvoice.