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Netflix leads in usage, but are viewers paying up?

Article by Sara Lebow  |  Mar 9, 2022
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Netflix leads in usage, but are viewers paying up?
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Video-on-Demand (VOD)
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.

Beyond the chart: Usage does not necessarily translate to subscriptions, however. Just 64% of respondents subscribe to Netflix, 11 percentage points less than the share using it. The rest of the top five fared better, seeing gaps of 2 to 6 percentage points between their subscription and usage rates. To cash in on these account borrowers, streamers are on the prowl to prevent password sharing—or monetize their views via ads and other means.

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