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The top venue for podcast superlisteners isn’t an audio platform

Article by Sara Lebow  |  Mar 28, 2022
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The top venue for podcast superlisteners isn’t an audio platform
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Podcasts
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

YouTube is the leading podcast platform among US adults who listen to 5 hours or more of these shows per week, with 55% tuning in there. Streaming audio platforms Spotify and Apple Podcasts take second and third place, respectively, while Amazon Music, iHeartRadio, and Facebook round out the top six.

Beyond the chart: YouTube is leaning further into audio, offering certain podcasters cash incentives to produce video versions of their shows for the site. The company also hired its first podcast-focused executive, pushing to stay ahead of other video streamers like Netflix and HBO Max that are looking to get in on the $1.73 billion this year will bring in US podcast ad spending.

Leading Platforms Used by US Heavy* Podcast Listeners to Listen to Podcasts, Nov 2021 (% of respondents)
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