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EMARKETER

Q1 2022 Digital Video Trends

Peacock Expands Viewership, and Netflix Increases Content Spending

Report by Ross Benes  |  Mar 25, 2022
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Report
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Table of Contents
Executive Summary
Key Points
Monetization
Audience
Content
Read Next
Sources
Media Gallery
About This Report
Peacock made audience gains as the streaming space gets more crowded.
Topics
Digital Video
United States
Table of Contents
Executive Summary
Key Points
Monetization
Audience
Content
Read Next
Sources
Media Gallery

Executive Summary

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q1: new streaming viewer forecasts, updates to subscription revenues, and estimates on content production.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How many US residents will watch Peacock?
  2. How many shows were produced by TV and streaming services last year?
  3. Will Netflix increase its content spending?

WHAT’S IN THIS REPORT? Key events in the digital video industry based on data, trends, and business activity in Q1 2022. New forecasts for fuboTV subscription revenues, Peacock viewers, and Netflix and Disney+ viewers by age.

US Peacock Viewers, 2020-2026 (millions, % change, and % of internet users)
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KEY STAT: In 2022, Peacock will reach 64.3 million US viewers, up 25.0% year over year.

To refer to the last report in this series, read:
Report by Ross Benes Dec 17, 2021
Q4 2021 Digital Video Trends

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

10charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Monetization
  1. Audience
  2. Content
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

US Peacock Viewers, 2020-2026 (millions, % change, and % of internet users)US Fubo TV Subscription Revenues, 2019-2023 (billions, % change, and % of total vMVPD subscription revenues)
Share of US Ads on Connected TV (CTV), by Industry, March-Nov 2021 (% of total)US Ad Spending on Ad-Supported Video-on-Demand (AVOD) Services, by Industry, Oct 2020-Sep 2021 (millions)
US TV Viewers Who Feel the Number of Ads They See Is Reasonable, by Service, Dec 2021 (% of respondents)US Disney+ Viewers, by Age, 2022 (millions)
US Netflix Users, by Age, 2022 (millions)Number of US Original Scripted TV Series, 2011-2021
Netflix Content Spending Worldwide, 2016-2021 (billions)Which Streaming Service Offers the Best Selection of Original Content According to US Adults? (% of respondents, Jan 2022)

authors

Ross Benes

Contributors

Chuck Rawlings
Senior Researcher
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