The case of the shrinking grocery list

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

With inflation on the rise and supply chains in disarray, consumers are checking their grocery lists twice. In the US, 38% of adults are cutting down on how often they buy meat, poultry, or fish, while about one-quarter are purchasing snacks, dessert foods, or prepared foods less.

Beyond the chart: US adults are rethinking not just their grocery staples, but their go-to brands as well. Overall, 63% are buying at least one type of food item less often. Low inventory and price hikes have also recently driven about one-third to switch brands on one or more food items they typically buy. That’s no small potatoes, considering US grocery retail sales will top $1.3 trillion in 2022, per our forecast.