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EMARKETER

For data-driven marketers, it’s all about conversion rates

Article by Sara Lebow  |  Dec 29, 2021
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For data-driven marketers, it’s all about conversion rates
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Data
Marketing Measurement Surveys
Worldwide

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing. Meanwhile, 17.9% have their eyes on return on investment, and 11.6% keep close watch on customer lifetime value.

Metrics Used by Marketing Professionals Worldwide for Data-Driven Marketing, Oct 2021 (% of respondents)
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