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Shoppers chose sites over stores during Cyber Five 2021

Article by Sara Lebow  |  Dec 17, 2021
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Shoppers chose sites over stores during Cyber Five 2021
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Topics
In-Store Shoppers & Buyers
Retail Ecommerce Sales
Holiday & Seasonal Shopping
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

More US consumers shopped from their couch than in-person every day of Thanksgiving weekend 2021. That said, some days saw high in-store turnout, particularly Black Friday, when 66.5 million US shoppers browsed at brick-and-mortars and 88.0 million did so online. By comparison, Cyber Monday saw 77.0 million shop digitally, far more than the 20.3 million who visited physical stores that day.

US Thanksgiving Weekend In-Store and Digital Shoppers, by Day, Nov 2021 (millions)
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