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Instagram Stories generate a quarter of the platform’s ad revenues worldwide

Article by Sara Lebow  |  Dec 7, 2021
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Instagram Stories generate a quarter of the platform’s ad revenues worldwide
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Digital Ad Spending
Social Media Ad Spending
Worldwide

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Instagram Stories ads will bring in $15.95 billion worldwide in 2022, more than one-quarter of the platform’s global net ad revenues. Ad spending is growing faster for Stories than for the Instagram Feed, as the Meta-owned company continues amassing influence.

Net Instagram Stories Ad Revenues Worldwide, 2019-2023 (billions, % change, and % of total Instagram ad revenues)
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