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In the Middle East and North Africa, social media wins the most digital ad dollars

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Advertisers in the Middle East and North Africa spend more on social than on any other digital ad format. In 2020, $1.73 billion went to social advertising, more than double what the next biggest format, video, brought in. This number falls far below the US figure, however: We estimate that US marketers spent nearly $46 billion on social network advertising last year.

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