The news: Google, which already owns 10,000 miles of submarine cable, is is investing $1 billion over five years in Africa to support “digital transformation” in the region including a subsea cable to enable faster internet speeds, per TechCrunch.

• The subsea cable will connect South Africa, Namibia, Nigeria and St. Helena and will serve as a conduit between Europe and Africa when it is completed in five years.

The opportunity: The “Equiano” subsea cable will provide approximately 20 times more network capacity than the last cable built to connect Africa, said Nitin Gajria, the managing director for Google in Africa.

• Google says that for every 10% increase in broadband penetration, GDP increases by 1.4%.
• The impetus to bolster connectivity in the region is that In five years 300 million Africans will access the internet for the first time.
• Equiano’s higher capacity and network speeds will lead to a 21% drop in internet prices  per Gajria, as well as a five-fold increase in Internet speed in Nigeria and triple in South Africa. 
• Gajria added that between 2022 and 2025, Equiano will indirectly create 1.7 million jobs in Nigeria and South Africa.

Trendspotting: Big Tech companies continue to invest heavily in network connectivity in emerging countries as a way to own not just the content and data on the internet, but physical infrastructure and services. 

• Google is the sole owner of its Equiano subsea cable, and it announced plans in June to build a submarine fiber-optic cable  called “Firmina” connecting the US and Argentina. Google also announced its “Dunant” cable linking the US and France
• Facebook and Amazon are collaborating on a Philippines-to-USA cable project.
• Google most recently landed the final leg of “Grace Hopper”, an internet cable covering 3,900 miles of transatlantic territory connecting the US, UK, and Spain.