Which generation leads BNPL’s forward march?

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Usage of buy now, pay later (BNPL) services has soared across generations in the US, especially among Gen Z. These financing solutions will have more than 45 million US users in 2021, and that figure will top 76 million in the next four years. In 2025, over 40% of millennials and Gen Zers will make use of a BNPL service at least once that year.