ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

ChatGPT’s web traffic nearly tripled in a year

Article |
 Aug 15, 2025

Streaming Upfront growth usurps primetime TV, and there’s no going back

Article |
 Aug 15, 2025

The big answers: EMARKETER Daily quiz

Article |
 Aug 14, 2025

Beauty's social ROAS jumps after end-of-year dip

Article |
 Aug 14, 2025

Creator marketing trends: Patience, partnerships, and consumer perceptions

Article |
 Aug 14, 2025

YouTube’s age-verification system sparks backlash, could restrict ad targeting

Article |
 Aug 14, 2025

Costco won’t offer abortion pill mifepristone at its pharmacies

Article |
 Aug 14, 2025

What rising EV demand means for auto insurers

Article |
 Aug 14, 2025

The marketing tactics winning insurance customers today

Article |
 Aug 14, 2025

The Allianz Life cyberattack reminds insurers of the importance of cybersecurity protection

Article |
 Aug 14, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

In-feed ads and Stories reel in revenues at Instagram

Article by Sara Lebow  |  Jan 27, 2022
Download
In-feed ads and Stories reel in revenues at Instagram
Share
Topics
Impressions
Social Media Marketing
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021. These formats generated the bulk of the social platform’s $26.46 billion in US ad revenues last year, helping Instagram overtake its sister app Facebook by this measure.

US Instagram Ad Impression Share, by Format, Q4 2021 (% of total impressions served by Tinuiti)
E-Mail ChartDownload

More like this:

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account