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EMARKETER

Video to win big in 2022 midterm election cycle

Article by Sara Lebow  |  Jan 26, 2022
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Video to win big in 2022 midterm election cycle
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Politics
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

US political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election. Local broadcast TV will capture most of this year’s spending, at $4.5 billion, but more cash than ever—$3.0 billion—will flow to digital video. California and the battleground states of Florida, Georgia, and Pennsylvania will attract the most political video ad dollars.

US Political Video Ad Spending, 2014-2022 (billions)
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