ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 21, 2025

Claire’s second bankruptcy signals deeper challenges for mall-based retailers

Article |
 Aug 21, 2025

ESPN’s evolution to a direct to consumer brand begins today

Article |
 Aug 21, 2025

Reels auto-dubbing opens door to multilingual content at scale

Article |
 Aug 21, 2025

Marketers use genAI to customize video ads

Article |
 Aug 20, 2025

Usage-based deals could reshape AI content monetization models

Article |
 Aug 20, 2025

Google bets Pixel’s future on AI with Gemini and Magic Cue

Article |
 Aug 20, 2025

Estée Lauder slumps in latest quarter, warns of $100 million tariff hit

Article |
 Aug 20, 2025

OOH spurs hike in awareness

Article |
 Aug 19, 2025

From hidden costs to full control: Georgia-Pacific’s programmatic pivot

Article |
 Aug 19, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Small businesses aren’t sold on Bitcoin

Article by Sara Lebow  |  Jan 24, 2022
Download
Small businesses aren’t sold on Bitcoin
Share
Topics
Small Business (SMB)
Wealth & Asset Management
Digital Payments
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Of the small and medium-sized businesses (SMBs) in the US that accept cryptocurrency, 93% take payments in Bitcoin, making it the most commonly accepted crypto. Some 61% allow Ethereum payments, and 51% collect Bitcoin Cash. But these merchants are outliers: Less than 10% of the country’s SMBs accept crypto at all, and most of these businesses only started doing so in the past two years. While big businesses bend to Bitcoin, cash is still king for SMBs.

Which Cryptocurrencies Do US SMBs Accept? (% of respondents, Aug 2021)
E-Mail ChartDownload

More like this:

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account