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EMARKETER

Top app monetization methods amid the rise of digital privacy

Article by Sara Lebow  |  Jan 5, 2022
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Top app monetization methods amid the rise of digital privacy
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Topics
Mobile Advertising
Mobile Apps
Paid Content
Worldwide

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Despite the iOS privacy changes rolled out last year, app publishers worldwide still rely heavily on advertising to make money. Video and display ads are the top monetization methods among apps of all types. For mobile games, the next leading method is in-app purchases, and for nongaming apps, it’s native ads.

Monetization Methods that Mobile App Publishers Worldwide Use for Their Apps, Gaming vs. Nongaming, Oct 2021 (% of respondents)
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