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Chart of the day Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Chart of the day
Global chip shortage will hit the smartphone industry harder than expected

Global chip shortage will hit the smartphone industry harder than expected

Article
Oct 27, 2021

The smartphone industry is feeling the squeeze of the semiconductor shortage.

US adults across age groups prefer streaming services to cable TV

US adults across age groups prefer streaming services to cable TV

Article
Oct 26, 2021

Baby boomers are the only generation in the US that watches cable TV in significant numbers.

Facebook is by far the most popular US social media platform

Facebook is by far the most popular US social media platform

Article
Oct 25, 2021

Even amid swirling controversies, Facebook is the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.

Discounts named the top purchase driver in social media ads

Discounts named the top purchase driver in social media ads

Article
Oct 22, 2021

Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.

US investors split on when society will go cashless

US investors split on when society will go cashless

Article
Oct 21, 2021

More than a third of US investors believe people will stop using cash sometime in the next five years, with 12% of those investors expecting this change to come within a year.

Gen Z has the travel bug this holiday season

Article
Oct 20, 2021

Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.

Nearly 7 in 10 US consumers crave cash-back rewards on grocery purchases

Article
Oct 15, 2021

See where US consumers want to earn rewards

How our US HBO Max viewer forecast has changed

Article
Oct 14, 2021

Though HBO Max did not come close to reaching 100 million US viewers over the period of our previous forecast, we now project the streaming platform will cross that threshold in 2023.

A look at when mobile gamers are most likely to play on smartphones

A look at when mobile gamers are most likely to play on smartphones

Article
Oct 13, 2021

Among mobile gamers in the US, more than half said they typically play smartphone games while watching TV.

Remote patient monitoring sees steeper US growth than previously expected

Remote patient monitoring sees steeper US growth than previously expected

Article
Oct 12, 2021

Remote patient monitoring will have over twice as many US users in 2024 as previously expected.

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US retail holiday season sales will grow the fastest in years despite ecommerce deceleration

Article
Oct 11, 2021

US retail ecommerce sales growth will slow considerably this holiday season, from 32.0% in the 2020 season to 14.4% during that of 2021.

The top 5 US subscription streamers by CTV viewer growth

The top 5 US subscription streamers by CTV viewer growth

Article
Oct 08, 2021

In the US, Hulu is the fastest-growing subscription streamer on connected TV devices, with the number of households that watch it via those devices rising by 53% between January 2020 and June 2021.

Most US parents give their children several hours of screen time each day

Most US parents give their children several hours of screen time each day

Article
Oct 07, 2021

How much time do kids spend with screens?

US banks cater much more to boomers than millennials, executives say

US banks cater much more to boomers than millennials, executives say

Article
Oct 06, 2021

Among executives at US banks, less than half believe their institution has tools in place to effectively serve millennials.

The top 5 most in-demand cash-back credit card features

The top 5 most in-demand cash-back credit card features

Article
Oct 05, 2021

Cash-back credit cards could make themselves more appealing to prospective customers with a few key features.

A look at the biggest US advertisers in podcasting

A look at the biggest US advertisers in podcasting

Article
Oct 04, 2021

BetterHelp is by far the biggest US podcast ad spender, laying out $35.7 million in the first seven months of 2021—more than twice as much as the next-largest advertiser, ZipRecruiter, which allocated $13.6 million.

Netflix takes the CTV crown in the US streaming wars

Netflix takes the CTV crown in the US streaming wars

Article
Oct 01, 2021

In the US, Netflix is the top video streaming platform on connected TV devices, drawing 26% of all viewing time via devices like smart TVs and game consoles in June 2021.

The top 10 US retail categories ranked by social media actions

The top 10 US retail categories ranked by social media actions

Article
Sep 30, 2021

Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.

Where US adults purchase their prescription drugs

Where US adults purchase their prescription drugs

Article
Sep 29, 2021

National chain pharmacies are the most common place to fill prescriptions in the US, with 43% of the country’s adults purchasing prescription drugs there as of July 2021.

Across incomes, US adults prefer BNPL to credit cards at least some of the time

Across incomes, US adults prefer BNPL to credit cards at least some of the time

Article
Sep 28, 2021

Many US adults favor buy now, pay later (BNPL) services over credit cards, with 44% of those who recently used the former preferring it when making purchases.

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