More than half of retailers worldwide (53%) say consumers are increasingly price-sensitive, making it the top external challenge they face in-store, according to December 2025 data from Retail Systems Research.

Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.

Half of lower-income household financial decision makers (50%) say their financial situation has gotten worse YOY, compared with just 22% of those with credit scores above 670, according to a December 2025 survey from Snap Finance.

YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.

Personalization at scale tops the data activation investment list at 38%, followed closely by real-time campaign optimization (35%) and audience segmentation (32%), according to a December 2025 survey from Supermetrics.

Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.

Nearly half of US AI users (49%) say they're likely or very likely to try a different brand than usual if an AI assistant suggests one as an alternative, according to a March report from EMARKETER and Publicis Commerce.

US sports travelers are equally willing to travel for regular season and playoff matches (41% each), outpacing worldwide fans by double digits on both. However, they trail global travelers by 18 points on major single-sport international events (21% vs. 39%), according to a December 2025 survey from YouGov.

ChatGPT's US unique visitor count grew 76% year over year, climbing from 41.5 million in January 2025 to 72.9 million in January 2026, according to a March report from Comscore.

Nearly half (48%) of North American CX leaders plan to add two-way SMS/text as a customer service channel in the short to near term, making it the most-planned CX investment on the list, according to a December 2025 survey from Execs In The Know.

When consumers notice AI-generated content in brand marketing, they're four times more likely to trust the brand less than more, 31% versus just 7%, according to a December 2025 survey from Klaviyo and Datalily.

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

61% of US retail business decision-makers use media mix modeling to measure incrementality, according to December 2025 data from Feedvisor.

Millennials are more likely than Gen Z to use a second screen during 2026 World Cup matches. Some 78% are at least somewhat likely to split their attention during games, according to a July 2025 survey from ThinkNow Research.

63% of US adults say having ads in AI search results would make them trust those results less, according to a January survey from Ipsos.

44% of US college sports fans say sponsorship positively influences their purchase decisions, according to February data from Big Chalk.

85% of adults in Great Britain ages 16–24 watch short-form video at least weekly, compared with just 45% of those 55+, a 40-point gap, according to October 2025 data from YouGov.

US electronics and software brands grew total media ad spending 22.2% in H1 2025, then slowed sharply to just 3.2% growth in H2, according to a January report from MediaRadar.

42% of brand marketers and 47% of agency marketers in North America cite limited platform integration as their top barrier to personalization, according to an October 2025 survey from StackAdapt and Ascend2.

34% of Gen Zers have no emergency savings, more than double the share of baby boomers (16%), according to a February report from Bankrate.