Key stat: NCAA football collected 37.9% of its season's linear TV ad spending in November alone, according to an August EMARKETER analysis of iSpot data.

Organic engagement rates on brand YouTube channels fell between 26% and 38% YoY in all seven video categories tracked, according to a June report from Pixability.

71% of CX leaders and practitioners worldwide use AI for ticket resolution, more than for any other task, according to an August report from Zendesk.

42% of US retail leaders rank social commerce, like TikTok Shop and Instagram Shopping, among their top two holiday order drivers, edging out the 41% who say the same of their own ecommerce site or app, according to an August report from Narvar and eTail Insights.

52% of US retailers say shipping costs will sway holiday shoppers' online purchases, more than say product price (42%) or discounts (42%), according to a May survey from Narvar and eTail Insights.

Nearly half (49%) of Gen Z and millennial pet owners have designed, or considered designing, a specific part of their home for their pet, according to an April survey from The Harris Poll.

Roblox drew 61.4 million US unique visitors in July 2026, nearly eight times as many as Minecraft (8.0 million), according to a July survey from Comscore.

61% of Gen Zers feel more financial pressure from the number of payments they manage than from the total amount they owe, compared with 32% of baby boomers, according to a June survey from Spinwheel.

73% of marketers worldwide use generative AI for visual, image or video production, but just 41% use it for testing and optimization, according to a May survey from WARC and TikTok.

Low price makes up 21% of a TV or streaming service's perceived value among US TV viewers, up from 12% in 2025 and well ahead of live sports at 13%, according to a July report from Hub Research.

63% of US AI search users turn to AI assistants to answer a question directly, according to a May survey from YouGov.

40% of US paid media marketers invested additional resources in audience research and segmentation to improve campaign performance, just ahead of AI tools for paid media (39%), according to a May survey from Unbounce.

51% of US digital food and beverage buyers bought groceries from Amazon in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.

Inflation-adjusted back-to-school spend has fallen to $557 per child in 2026, wiping out the entire pandemic-era run-up and landing just $38 above 2019 levels, according to a May survey from Deloitte.

56% of US GLP-1 users who are trading up to premium food and beverages say it's because they eat less overall, so they can afford higher-quality food, according to a November survey from The New Consumer and Coefficient Capital.

75% of US consumers who used AI to find a local business checked Google or Maps before contacting them, according to a July report from BrightLocal.

Temu drew 108.2 million unique US visitors in June 2026, up 79% from 60.6 million a year earlier, according to an August report from Comscore.

72% of US B2B professionals use AI tools to research topics or trends, ahead of writing or editing content (63%) and data analysis or summarization (60%), according to an April report from Semrush.

Google owns six of the 15 most-visited US smartphone apps, led by YouTube at 176.7 million unique visitors and 75% reach, according to July data from Comscore.

24.9% of US internet users searched for auto insurance information online, nearly double the 14.3% who looked up a new vehicle, according to an August report from Comscore.