11% of US adults currently use a GLP-1 medication, up from just 3% two years earlier, according to a July report from Gallup.

Digital formats will account for 49% of worldwide out-of-home advertising revenue in 2026, up from 31% in 2020, according to a July report from the World Out of Home Organization.

58% of US adults say a longer driving range would influence them to buy an electric vehicle, and 56% say the same about faster-charging batteries, according to an April survey from MRI-Simmons.

44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart, more than double the 21% who buy on the brand's own website, according to a March survey from Radial.

31% of US adults say poor customer service while trying to resolve a problem is the most likely reason they would post publicly about a brand, more than double the 14% who would post about paying for expedited shipping that never showed up, according to a March survey from Radial.

Global out-of-home (OOH) ad revenues will hit $56 billion in 2026, up 56% from 2019, yet OOH's share of total media spending will sit at 5.1%, still below its 5.8% pre-pandemic peak, according to a July report from the World Out of Home Organization.

Retailer-native AI assistants will drive 54.1% of US AI-driven retail ecommerce sales in 2026, keeping retailers ahead of general-purpose AI platforms through 2030, according to a July report from EMARKETER.

US credit card payments added 16.1 billion more transactions in 2024 than in 2021, outpacing debit's 13.9 billion and marking the first three-year period since 2003 in which credit grew faster, according to a July report from the Federal Reserve Board.

US credit card payments added 16.1 billion more transactions in 2024 than in 2021, outpacing debit's 13.9 billion and marking the first three-year period since 2003 in which credit grew faster, according to a July report from the Federal Reserve Board.

70% of US social buyers have made a purchase on TikTok in the past 12 months, more than on any other social platform, according to an April survey from Bazaarvoice and EMARKETER.

63% of adults ages 30-49 support a ban on under-16s using social media, the highest of any age group and more than triple the 19% who oppose it, according to a June survey from Pew Research Center.

51% of US digital food and beverage buyers purchased food or beverage on Amazon, including AmazonFresh and Whole Foods, in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.

45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER.

Women accounted for 12.0 million of Chewy.com's US unique visitors in May 2026, more than four times the 2.8 million men who visited, according to a July report from Comscore.

41.2% of US digital buyers ages 35-54 bought pet products online in the past month, well ahead of 18-34s (29.2%) and 55-65s (28.0%), according to a June survey from Bizrate Insights and EMARKETER.

Adults ages 18 to 24 make up just 12.7% of US unique visitors to Instagram, barely ahead of the 65+ crowd at 12.2%, according to a July report from Comscore.

38.3% of US digital shoppers have never used virtual or augmented reality to shop and aren't interested in trying it, making outright rejection the single most common response, according to a February survey from Bizrate Insights and EMARKETER.

81% of US Instagram users watched Reels, but only 39% uploaded content to Reels, according to an April report from Morning Consult.

TikTok's biggest US audience isn't Gen Z: 36.5 million visitors ages 25 to 34 came to the platform in May 2026, compared with 24.5 million ages 18 to 24, according to a May survey from Comscore.

53.3% of US digital buyers purchased clothing online in the past 30 days, more than 20 percentage points ahead of the next-closest category, pet products (32.5%), according to a February survey from Bizrate Insights and EMARKETER.