Most (63%) of global social media users prefer short videos from creators, according to a March impact.com and EMARKETER survey.

Nearly half (46.9%) of US brand and agency marketers plan to invest in marketing mix modeling (MMM) over the next 12 months, according to July data from TransUnion and EMARKETER.

90% or more of consumer goods’ decision-makers are using AI technologies, including generative, predictive, and agentic AI, or plan to use them in the next two years, according to a June 2025 survey from Salesforce.

Foot traffic to indoor malls surged 6.3% YoY in May, outpacing outlet malls (3.5%) and open-air shopping centers (4.7%), according to a September report from Placer.ai.

Almost half (49%) of consumers plan to shop for Halloween before October, according to a September National Retail Federation (NRF) report.

47% of US banking decision-makers say their institutions have already rolled out generative AI, up from 10% in 2023, said data from EY-Parthenon.

Nearly half (46.9%) of US brand and agency marketers plan to invest in marketing mix modeling (MMM) over the next year, according to a July survey from EMARKETER and TransUnion.

65% of US adults plan to begin their holiday shopping before Black Friday this year, according to August data from McKinsey & Company.

Most (53.7%) visits to US fashion and apparel websites came from direct traffic between July 2024 and June 2025, per an August SimilarWeb report.

Over half (52%) of consumers in Australia, the UK, and the US are most concerned about brands posting AI-generated content without disclosure, tied with mishandling personal data as their top social media worry, according to Q3 data from Sprout Social.

Nearly half (49%) of middle-income US holiday shoppers are concerned that gifts will be more expensive this year, according to July 2025 data from Bankrate.

Over half (56%) of US luxury consumers plan to maintain or increase their spending in the next three months as of July 2025, a sharp rebound from April's low of 47%, according to a September 2025 report from Saks.

The majority (70%) of US adults do not trust health information coming from President Donald Trump, according to June 2025 data from Ipsos and Axios.

Half (50%) of Gen Z consumers have been driven to purchase by a social media ad, per an August YouGov report.

65% of US adults say they pay for at least one mobile app subscription, increasing to 77% for 18-to-29-year-olds, per a July YouGov survey.

More than half (53%) of US consumers turn to AI for conducting shopping research, per an August Adobe survey.

US LGBTQ+ viewers are more likely than the general connected TV (CTV) audience to cite exclusive content, ad-free content, and easier content discovery as reasons they prefer streaming, according to June 2025 data from LG Ad Solutions.

The worldwide average session duration for apps in the Entertainment category was 7.3 minutes between April 2022 and June 2025, more than twice the time spent per session on the next-highest category, according to a June 2025 report from Airship.

Over half (51%) of US teen boys say they’ve made a purchase after watching a YouTube Shorts ad, compared with 43% of teen girls, according to June 2025 data from Precise TV.

Gen Z’s expected holiday spend in 2025 is $1,357, down 22.5% from 2024, according to July data from PwC.