US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion this year, according to a March EMARKETER forecast.

96.3% of Gen Zers are digital video viewers, compared to 80.5% of the overall US population, per our May 2025 forecast.

Over 260 million people in the US—more than 77% of the population—will watch over-the-top (OTT) video this year, according to a March EMARKETER forecast. Of these, nearly all will be watching YouTube.

Two-thirds of US retail media buyers expect to spend more on video advertising over the next 12 months, according to March 2025 data from Koddi. Nearly as many (63%) will up their investments in social media.

68% of US LGBTQ+ adults say all or most companies participate in Pride Month to boost business, while just 16% believe it’s driven by genuine support, per a January survey from Pew Research Center.

24% of shoppers have used generative AI (genAI) in shopping experiences, while 35% are aware of the use of genAI in shopping and plan to use it in the future, per November 2024 Capgemi data.

43% of creators and influencers in North America say AI tools help them streamline their workflows, according to April 2025 data from URLgenius. However, nearly a third (30%) say they haven’t noticed any impact.

20% of users who downloaded mobile apps with onboarding campaigns in Q2 2024 returned to the app the next day, compared to just 16% across all apps, according to data from Airship.

The No. 1 change B2B tech buyers want is pricing transparency from vendors, as cited by 45% worldwide, per January data from TrustRadius.

A large majority of US consumers are somewhat (26%), very (32%), or extremely (34%) concerned about AI spreading misinformation, according to an August 2024 survey from the Pew Research Center.

Temu and Shein ad impressions dropped to 0% as both retailers effectively cut off Google Shopping ad spend in April.

Over 4 in 10 (44.4%) of US Adults are somewhat or very likely to use an AI tool like ChatGPT or Copilot to research potential purchases, according to April data from Attest.

29.5% of consumers say tariff-fueled price hikes would immediately impact their buying habits, and only 2.3% say their buying habits wouldn’t be impacted at all by price, according to a February 2025 Omnisend survey.

Almost three-fourths (74%) of consumers prefer to shop in-store for alcoholic beverages versus only buying them online (7%), according to March data from ThinkNow Research.

72% of trade professionals worldwide are changing or considering changing their sourcing patterns to better manage potential tariffs, according to March 2025 data from Thomson Reuters.

US total media ad spending could fall to $394 billion in 2025 under a heavy tariff scenario, wiping out projected gains for the year, per our April 2025 forecast.

Over half (53%) of US hispanic adults look for websites or retailers that offer Spanish-language options at least sometimes when shopping online, according to March 2025 data from ThinkNow Research.

US advertisers will spend 82% of their media budget on digital in 2025, and allocate 66% of that budget to mobile, per a March EMARKETER forecast.

Retail ecommerce sales worldwide will reach $6.419 trillion in 2025, growing 6.8% YoY—the slowest pace since 2022, per our February 2025 forecast.