Some 71% of US mobile shopping app users typically buy through the app when a brand offers both an app and a mobile website, according to a September report from RZR.

Some 40% of shoppers are comfortable with brands using AI to personalize direct mail offers to their interests, the top use, but only 29% say the same about AI-made images of people, according to a September report from Lob.

Some 40.8% of Amazon Prime subscribers bought household supplies digitally in the past month, nearly double the 22.7% of nonsubscribers, according to a September survey from Bizrate Insights and EMARKETER.

Some 49% of Gen Zers have found out more than once that they owe more than they expected, according to a September report from Spinwheel.

Some 41.2% of US digital buyers ages 35 to 54 bought apparel online in the past month, 12 percentage points ahead of those ages 18 to 34, according to a September survey from EMARKETER and Bizrate Insights.

Some 83.2% of US marketers use Claude for content creation, ahead of ChatGPT (75.7%) and Gemini (57.9%), according to a September report from Ahrefs.

72% of Gen Z consumers in North America have taken action against a brand because of its AI-made marketing, according to a July survey from Rival Technologies.

Travel advertisers paid $36.00 per thousand Meta ad impressions in Q2 2026, 10 times the $3.60 that financial services brands paid, according to a recent report from MindgruveMacarta.

28% of US buy-side decision-makers plan to run 11 or more incrementality tests a year with AI-driven improvements, more than triple the 8% who do so today, according to a February report from IAB and BWG Strategy.

Travel brands' YouTube Shorts held viewers for 76.3% of the video on average in Q2 2026, up from just 17.0% a year earlier, according to a recent report from Dash Social.

51.0% of US digital shoppers haven't bought products through an AI platform like ChatGPT or Google Gemini and aren't interested in doing so, according to an August survey from Bizrate Insights and EMARKETER.

US shoppers will spend $275.1 billion online this holiday season, up 6.7% from last year, according to a September report from Adobe.

ostco's foot traffic grew 8.2% YoY from April to July, nearly 12 times Walmart's 0.7%, according to an August report from Placer.ai.

TikTok viewers watch an average of 31% of a brand's video, and media and entertainment brands lead at 34%, according to a report from Dash Social.

Nearly half (47.1%) of US digital shoppers haven't used a retail AI chatbot and aren't interested in trying one, according to an August survey from Bizrate Insights and EMARKETER.

TV ad reach among US adults ages 25 to 34 grew in all seven industries tracked, and every category topped 31 million viewers, up from just two above 30 million in June 2025, according to a June report from Samba TV.

Google Maps reached 153.0 million US unique visitors in July, more than 2.5 times Apple Maps' 60.7 million, according to a September report from Comscore.

Brand YouTube videos that run 1 to 3 minutes earned a 2.2% organic engagement rate, more than seven times the 0.3% for videos between 3 and 20 minutes, according to Q2 2026 data from Pixability.

Restaurant prices rose 3.4% YoY in July, while grocery prices rose 2.6%, a 0.8-point gap that's less than half what it was last winter, according to an August report from the US Bureau of Labor Statistics.

Automakers' TV ad reach among 25- to 34-year-olds grew 12.38% YoY in June, the fastest of any age group, according to a June survey from Samba TV.