Chart of the day Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Chart of the day
Amazon is now a regular grocery stop for online shoppers

Amazon is now a regular grocery stop for online shoppers

Article
Sep 23, 2026

51% of US digital food and beverage buyers bought groceries from Amazon in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.

Back-to-school budgets have erased the pandemic bump

Back-to-school budgets have erased the pandemic bump

Article
Sep 23, 2026

Inflation-adjusted back-to-school spend has fallen to $557 per child in 2026, wiping out the entire pandemic-era run-up and landing just $38 above 2019 levels, according to a May survey from Deloitte.

Shoppers on GLP-1s are eating less and buying better

Shoppers on GLP-1s are eating less and buying better

Article
Sep 22, 2026

56% of US GLP-1 users who are trading up to premium food and beverages say it's because they eat less overall, so they can afford higher-quality food, according to a November survey from The New Consumer and Coefficient Capital.

Shoppers use AI to find local businesses, then double-check on Google

Shoppers use AI to find local businesses, then double-check on Google

Article
Sep 21, 2026

75% of US consumers who used AI to find a local business checked Google or Maps before contacting them, according to a July report from BrightLocal.

Temu's US traffic is back, and bigger than it was before tariffs hit

Temu's US traffic is back, and bigger than it was before tariffs hit

Article
Sep 18, 2026

Temu drew 108.2 million unique US visitors in June 2026, up 79% from 60.6 million a year earlier, according to an August report from Comscore.

B2B pros reach for AI to research first, write second

B2B pros reach for AI to research first, write second

Article
Sep 17, 2026

72% of US B2B professionals use AI tools to research topics or trends, ahead of writing or editing content (63%) and data analysis or summarization (60%), according to an April report from Semrush.

No rival comes close to Google on the home screen

No rival comes close to Google on the home screen

Article
Sep 16, 2026

Google owns six of the 15 most-visited US smartphone apps, led by YouTube at 176.7 million unique visitors and 75% reach, according to July data from Comscore.

Shoppers search for auto insurance more than they search for cars

Shoppers search for auto insurance more than they search for cars

Article
Sep 15, 2026

24.9% of US internet users searched for auto insurance information online, nearly double the 14.3% who looked up a new vehicle, according to an August report from Comscore.

B2B buyers start with AI, then check its work

B2B buyers start with AI, then check its work

Article
Sep 14, 2026

41% of US B2B professionals who use AI tools for work start their research with AI and then validate the answers via traditional search, the most common workflow of any, according to April data from Semrush.

Shoppers want EVs for the gas savings, not the planet

Shoppers want EVs for the gas savings, not the planet

Article
Sep 11, 2026

46% of US likely EV buyers say reduced fuel costs motivate their purchase, compared with 35% who point to environmental impact, according to an April survey from MRI-Simmons.

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Amazon draws more shoppers than the rest of the top 10 can muster

Amazon draws more shoppers than the rest of the top 10 can muster

Article
Sep 10, 2026

Amazon reached 235.0 million US unique visitors in June 2026, 67% more than second-place Walmart's 141.0 million and more than the six smallest sites in the top 10 combined, according to June data from Comscore.

Shoppers still reach for the search bar first

Shoppers still reach for the search bar first

Article
Sep 09, 2026

Search is the primary way 34% of US shoppers navigate retailer websites, well ahead of promotions and deals at 23%, according to an April survey from Profitero.

Households are giving Netflix more time than any other streamer

Households are giving Netflix more time than any other streamer

Article
Sep 08, 2026

US households spent an average of 3.5 hours a day on Netflix in June 2026, up from 3.1 hours in March and ahead of every rival service, according to a June survey from Comscore.

Consumers are starting local searches on Google, then scattering

Consumers are starting local searches on Google, then scattering

Article
Sep 04, 2026

52% of US consumers use Google Search for their first local business search, but just 19% go back to it for additional searches, according to a July report from BrightLocal.

Parents ditched the early-July shopping rush this year

Parents ditched the early-July shopping rush this year

Article
Sep 03, 2026

Just 15% of US parents of school-aged children will do their back-to-school spending in early July this year, down from 28% in 2025 and roughly even with 2019's 14%, according to a July report from Deloitte.

Gen Zers are searching on video platforms, not just search engines

Gen Zers are searching on video platforms, not just search engines

Article
Sep 02, 2026

Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers, according to a July report from YouGov.

Shoppers ask AI for help but don't trust its advice

Shoppers ask AI for help but don't trust its advice

Article
Sep 01, 2026

AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero.

Shoppers grab a rival brand when your shelf is empty

Shoppers grab a rival brand when your shelf is empty

Article
Aug 31, 2026

The most common response to an out-of-stock is buying a similar product from a different brand in-store (36%), just ahead of staying with the same brand (33%), according to an April survey from Profitero.

Patients want a human to read their wearable data

Patients want a human to read their wearable data

Article
Aug 28, 2026

Nearly a quarter of physicians (23%) say patients ask them for guidance on using wearable data to manage their health at least once a week, according to a March survey from the American Medical Association.

Consumers are struggling with everything at once

Consumers are struggling with everything at once

Article
Aug 27, 2026

Roughly half of US adults say they have trouble affording each of nine categories, from gas (52%) down to health insurance (41%), according to a June survey from The Harris Poll cited by The Guardian.

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