46% of worldwide marketing decision-makers say reaching their target audience is the biggest challenge when advertising on social media, according to a March survey from DoubleVerify and Sapio Research.

The average cost of ad-free streaming has risen from $9 to $16 per month since 2020, a 78% increase in five years, according to an October analysis from The Verge.

45% of creators prioritize working with high-quality brands above all else when evaluating brand deals, according to a July survey from Ipsos and Publicis Media.

42% of consumers discuss sporting events with friends or family after seeing out-of-home (OOH) ads, according to a September report from The Harris Poll.

Over half (52%) of senior data and technology executives worldwide use generative AI to boost internal productivity, according to a June survey from MIT Technology Review Insights.

Luxury handbags and leather goods purchases dropped 12.8 percentage points among US adult luxury buyers since 2022, according to a September report from EMARKETER and Bizrate Insights.

77% of worldwide consumers are comfortable with AI resolving a question or issue, according to an August survey from CSG.

The US accounts for just 10% of TikTok users but generates 41% of the platform's ad revenue worldwide, according to a July forecast from EMARKETER.

31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages, according to a June 2025 survey from Ascend2 and Unbounce.

61% of Gen Z shoppers used AI tools to help with a purchase in the last year, according to a September 2025 survey from PayPal.

Podcast advertisers are shifting toward brand awareness campaigns, which grew from 52% to 56% of total US podcast ad spending between Q3 2024 and Q3 2025, according to a November 2025 report from Magellan AI. Meanwhile, direct response campaigns dropped 4 percentage points to 41%.

More than half of US holiday shoppers (55%) plan to make purchases online, according to an October 2025 survey from the National Retail Federation.

Most age groups show negative sentiment as the dominant response to personalized ads, with negativity ranging from 36% to 58%, according to an August 2025 survey from Verve and Censuswide.

33% of US restaurant diners discover promotions via email/newsletters and 32% via social media, according to a September 2025 survey from YouGov.

45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026, according to an August 2025 report from Content Marketing Institute.

The share of US adults who say quality materials define luxury dropped from 55% in 2021 to 49% in 2025, while those citing 'expensive' as the defining trait rose from 52% to 62%, according to an October report from Ipsos.

Authenticity (35%) and track record (32%) are the top two factors US adults consider when deciding which online product reviewers to trust, according to Ipsos data from October 2025.

28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method, according to a July 2025 Responsive survey.

80% of adults in France, the UK, and the US say well-integrated, non-disruptive ads are important factors in a high-quality media experience, according to The Trade Desk research conducted by PA Consulting in June 2025.

33% of US genAI users have experienced inaccurate or misleading output when using the technology, according to a September 2025 report from Deloitte.