Expedia Group (39.7 million) and Priceline.com (23.7 million) drew a combined 63.4 million unique US visitors in March 2026, more than 3.5x the 17.5 million pulled by the other eight sites on the top 10 list combined, according to March data from Comscore.

Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine.

Gen Z adults spend 48 hours a month on Spotify's mobile app, 2.9 times the 16.8 hours they spend on YouTube's, according to a February survey from Comscore.

Airbnb attracted 17.7 million unique US visitors in March 2026, 55% more than Marriott's 11.4 million, the most-visited traditional hotel brand, according to an April report from Comscore.

YouTube's share of US grocery purchase-intent clicks rocketed from 2.2% to 55.2% YoY, vaulting it from last place to first among social platforms, according to first-quarter data from MikMak.

30.3 million US adults aged 18+ visited Roblox.com in March 2026, each spending an average of 876.6 minutes, or roughly 14.6 hours apiece, according to a March study from Comscore Media Metrix Multi-Platform.

Paid search ad clicks in the jobs and education industry fell 13.1% YoY in Q1 2026, a stark reversal from the same category's 254% growth in Q1 2025, according to an April report from Skai.

X grew US unique visitors from 132.5 million in June 2025 to 132.8 million in March 2026 while rivals Threads (-43%) and Bluesky (-44%) both lost ground, undercutting the "X exodus" narrative, according to a May 2026 Comscore report.

Just 7% of US adults use AI chatbots extremely often or often for health information, while 59% never use them at all, ranking chatbots last among seven major health information sources, according to an October 2025 Pew Research Center survey.

Gen X chatbot users (69%) outpaced both Gen Z (65%) and millennials (65%) in ramping AI chatbot use over the past 12-18 months, second only to Gen Alpha's 80%, according to a February 2026 Gracenote study.

Half (50%) of US adults said they didn't notice any offers during their most recent restaurant purchase, compared with 46% in retail and 32% in groceries, according to a March 2026 PYMNTS Intelligence study conducted by FIS.

Some 80% of US adults are concerned about AI and just 35% are excited about it, a 2.3-to-1 ratio that runs counter to industry enthusiasm, according to a March 2026 Quinnipiac University survey conducted by Dynata.

Adults 35 and older made up 62% of Reddit's 124.5 million US unique visitors in March 2026, with 25-to-34-year-olds the largest single cohort at 29.6 million, according to an April 2026 Comscore report.

Pop Mart's US site/app traffic crashed from a peak of 2.6 million unique visitors in June 2025 to just 285,000 in March 2026, an 89% drop in nine months as Labubu-mania faded, according to an April 2026 Comscore report.

Taco Bell's app reached 17.2 million US unique visitors in March 2026, up from 14.8 million a year earlier and overtaking Domino's as the second most-visited fast food app behind McDonald's, according to a May 2026 Comscore report.

58% of CFOs worldwide cite increasing AI technology investments as a top growth strategy, putting AI ahead of expanding product offerings (53%), hiring (47%), and new-market expansion (46%), according to a January survey from Coupa.

85% of US adults trust their bank as an information source vs. just 62% who trust AI, putting financial institutions 23 points ahead of artificial intelligence, according to a February survey from TD Bank.

41% of US adults skip retail mobile apps because they prefer shopping in-store to see products in person, the top reason cited above payment privacy (33%) and phone storage (33%), according to a March 2026 survey from Ipsos.

46% of US genAI assistant users are resistant to both AI advertising and agentic AI commerce, more than the share open to either format, according to a January survey from Mod7 Research Strategy.

60% of US senior decision-makers trust independent incrementality testing most among marketing measurement solutions, 20 points ahead of media mix modeling (40%) and nearly double in-platform reporting (37%), according to a January survey from Haus.