44% of college sports fans say sponsorships favorably influence their purchase decisions, according to February data from Big Chalk.

US social network amplified content ad spending will match creator sponsored content revenues at $14.15 billion in 2027 before surpassing them in 2028, according to a February forecast from EMARKETER.

Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.

Security and privacy concerns top the list of infrastructure barriers to agentic commerce adoption at 42.5%, edging out data quality/readiness (40.2%), according to a December 2025 survey from Logicbroker.

More than half of retailers worldwide (53%) say consumers are increasingly price-sensitive, making it the top external challenge they face in-store, according to December 2025 data from Retail Systems Research.

Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.

Half of lower-income household financial decision makers (50%) say their financial situation has gotten worse YOY, compared with just 22% of those with credit scores above 670, according to a December 2025 survey from Snap Finance.

YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.

Personalization at scale tops the data activation investment list at 38%, followed closely by real-time campaign optimization (35%) and audience segmentation (32%), according to a December 2025 survey from Supermetrics.

Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.

Nearly half of US AI users (49%) say they're likely or very likely to try a different brand than usual if an AI assistant suggests one as an alternative, according to a March report from EMARKETER and Publicis Commerce.

US sports travelers are equally willing to travel for regular season and playoff matches (41% each), outpacing worldwide fans by double digits on both. However, they trail global travelers by 18 points on major single-sport international events (21% vs. 39%), according to a December 2025 survey from YouGov.

ChatGPT's US unique visitor count grew 76% year over year, climbing from 41.5 million in January 2025 to 72.9 million in January 2026, according to a March report from Comscore.

Nearly half (48%) of North American CX leaders plan to add two-way SMS/text as a customer service channel in the short to near term, making it the most-planned CX investment on the list, according to a December 2025 survey from Execs In The Know.

When consumers notice AI-generated content in brand marketing, they're four times more likely to trust the brand less than more, 31% versus just 7%, according to a December 2025 survey from Klaviyo and Datalily.

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

61% of US retail business decision-makers use media mix modeling to measure incrementality, according to December 2025 data from Feedvisor.

Millennials are more likely than Gen Z to use a second screen during 2026 World Cup matches. Some 78% are at least somewhat likely to split their attention during games, according to a July 2025 survey from ThinkNow Research.

63% of US adults say having ads in AI search results would make them trust those results less, according to a January survey from Ipsos.

44% of US college sports fans say sponsorship positively influences their purchase decisions, according to February data from Big Chalk.