42% of UK/US B2B tech CMOs say declining performance from traditional search channels is driving them to adapt for generative engine optimization (GEO) and zero-click search, tied with the 42% who say AI is changing how buyers discover and evaluate brands, according to a December report from 3Thinkrs.

43% of shoppers worldwide say difficulty assessing product quality is the main reason they avoid buying certain products on online marketplaces, making it the leading barrier to purchase, according to a January report from ChannelEngine and Sapio Research.

61% of US digital media professionals are excited about AI developments in digital media and look forward to advertising within AI-generated content, according to a December report from Integral Ad Science and YouGov.

66% of UK/US parents say their children ages 10-15 significantly influence clothing, shoes, and accessories purchases, making it the top category where Gen Alpha sways family spending, according to a November 2025 study from Teneo.

McDonald's leads all US food and grocery sites and apps with 57 million unique visitors, outpacing DoorDash (52.8 million) and nearly doubling the top traditional grocer Kroger (31.3 million), according to November 2025 data from Comscore.

74% of US adults support federal rules that would prevent the collection of personal data on children, making it the top-ranked proposed regulation for children's social media use, according to a December report from CivicScience.

77.5% of US CEOs anticipate inflation will negatively affect their business forecasts, making it the leading concern ahead of tariffs (70.6%) and US-China relations (68.6%), according to a November survey from Stagwell, The Wall Street Journal, and the National Research Group.

59% of US teens ages 13-17 say they have used ChatGPT, meaning a majority of the next generation of consumers is already turning to AI chatbots, according to a December report from Pew Research Center.

More than half (54%) of TikTok users ages 25-44 have gathered more information about a company or product after hearing about it on the platform, according to a December report from Edison Research.

Gen Z alcohol abstinence dropped by as much as 10 percentage points in Italy and 9 in the UK YoY, according to a December report from IWSR.

51% of Super Bowl ads featured multiple celebrities in 2025, triple the rate from 2016, according to a January report from iSpot.tv.

44% of consumers are interested in using AI to compare multiple vehicles to one another, the top AI use case for car buying, according to a June 2025 report from CarGurus and NielsenIQ.

45% of US employees used AI at work at least a few times a year in Q3 2025, more than double the 21% who said the same in Q2 2023, according to a December report from Gallup.

45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it, according to an August 2025 survey from Pew Research Center.

61% of US Gen Alpha children spend 2 or more hours daily on mobile devices, the highest multi-hour usage rate across all platforms, according to August 2025 data from Morning Consult.

60.9% of US marketers prioritize generative insight summaries as their top AI enhancement for next-gen marketing mix modeling (MMM), nearly double the share focused on dynamic learning features, according to an October 2025 survey from EMARKETER and Rakuten.

71% of US marketers say establishing ethical and privacy standards is the top step for preparing for AI agent-led commerce, according to an October 2025 survey from ANA and The Harris Poll.

37.2% of US adults say they're most likely to shop via Instagram, making it the top social commerce platform, ahead of TikTok (30.5%), according to a September 2025 survey from Power Digital Marketing.

Reels ad impressions on Instagram jumped from 13% to 21% of total impressions YoY, the fastest-growing placement on the platform, according to a July 2025 report from Tinuiti.

48% of influencer marketing agencies say strategic guidance on AI, automation, or new platforms is the biggest change in client expectations this year, ahead of faster turnaround times (40%) and ROI focus (40%), according to July 2025 data from CreatorIQ and Sapio Research.