US credit card payments added 16.1 billion more transactions in 2024 than in 2021, outpacing debit's 13.9 billion and marking the first three-year period since 2003 in which credit grew faster, according to a July report from the Federal Reserve Board.

70% of US social buyers have made a purchase on TikTok in the past 12 months, more than on any other social platform, according to an April survey from Bazaarvoice and EMARKETER.

63% of adults ages 30-49 support a ban on under-16s using social media, the highest of any age group and more than triple the 19% who oppose it, according to a June survey from Pew Research Center.

51% of US digital food and beverage buyers purchased food or beverage on Amazon, including AmazonFresh and Whole Foods, in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.

45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER.

Women accounted for 12.0 million of Chewy.com's US unique visitors in May 2026, more than four times the 2.8 million men who visited, according to a July report from Comscore.

41.2% of US digital buyers ages 35-54 bought pet products online in the past month, well ahead of 18-34s (29.2%) and 55-65s (28.0%), according to a June survey from Bizrate Insights and EMARKETER.

Adults ages 18 to 24 make up just 12.7% of US unique visitors to Instagram, barely ahead of the 65+ crowd at 12.2%, according to a July report from Comscore.

38.3% of US digital shoppers have never used virtual or augmented reality to shop and aren't interested in trying it, making outright rejection the single most common response, according to a February survey from Bizrate Insights and EMARKETER.

81% of US Instagram users watched Reels, but only 39% uploaded content to Reels, according to an April report from Morning Consult.

TikTok's biggest US audience isn't Gen Z: 36.5 million visitors ages 25 to 34 came to the platform in May 2026, compared with 24.5 million ages 18 to 24, according to a May survey from Comscore.

53.3% of US digital buyers purchased clothing online in the past 30 days, more than 20 percentage points ahead of the next-closest category, pet products (32.5%), according to a February survey from Bizrate Insights and EMARKETER.

Amazon drew 243.8 million US unique visitors across desktop and mobile in April 2026, close to the 342.5 million that Walmart, Temu, and eBay pulled in put together, according to Comscore Media Metrix Multi-Platform data.

82% of weekly AI users use Google Search every day, compared with 71% of all internet users, according to a May 2026 survey from EMARKETER.

80% of Gen Z and 79% of millennial digital audio listeners tune in on smartphones, making it the top device across every generation, according to a March 2026 survey from The Harris Poll and EMARKETER.

More than half (51%) of US digital buyers purchased food or beverage on Amazon in the past 30 days, including from AmazonFresh and Whole Foods, according to a May survey from Bizrate Insights and EMARKETER.

HomeDepot.com drew 47.8 million US unique visitors in April 2026, more than double Lowes.com's 20.2 million and over 6x HarborFreight.com's 7.3 million, according to a June report from Comscore.

63% of US Gen Z digital audio listeners use YouTube or YouTube Music, making it the top platform for both Gen Z and the total population (53%), according to a March 2026 survey from The Harris Poll and EMARKETER.

Nearly half of US digital shoppers (47.1%) have not used AI to shop and aren't interested, according to an April 2026 survey from Bizrate Insights and EMARKETER.

Brands can gain exposure during high-value sports events without paying steep prices for traditional airtime. This was how Guess Fragrances used data and digital savvy to reach US-based NFL fans during last season’s playoffs. Disney’s asking price for a 30-second Super Bowl ad to run during next year's game is $10 million, per Variety. Meanwhile, sports fans are turning to second screens while watching live sports, creating an opportunity for lower-cost impressions. Nearly 6 in 10 (59%) World Cup fans said they would be watching second screens for FIFA World Cup 2026, per a July 2025 ThinkNow Research survey.