TikTok video views for wellness brands grew 646.9% YoY in Q1 2026, even as views across all industries fell 6%, according to a Q1 2026 report from Dash Social.

Music playlists top digital audio time for every generation, from 55% of millennials to 65% of Gen X, according to a March survey from The Harris Poll and EMARKETER.

TikTok audiences watch just 21% of the average branded video, meaning 4 out of 5 viewers drop off before the end, according to a March report from Dash Social.

45% of US digital audio listeners tune in during the afternoon (12pm–5pm), making it the top daypart for digital audio, according to a March survey from Harris Poll and EMARKETER.

Peacock TV was the only major streaming service to grow its average daily household viewing time, climbing from 2.0 to 3.0 hours between December 2025 and February 2026 to tie Netflix and Hulu, according to a February survey from Comscore.

57% of US digital audio listeners spend the most time with music playlists, far ahead of podcasts (35%) and every other format, according to a March 2026 survey from Harris Poll and EMARKETER.

YouTube/YouTube Music is the most-used digital audio platform, reaching 51% of US digital audio listeners and standing alone as the only option to clear the halfway mark, according to a March 2026 Harris Poll and EMARKETER survey.

Key stat: News and media topped all verticals with a $7.93 video ad CPM in Q4 2025, the priciest audience to reach via video, according to an April report from BIScience.

Expedia Group (39.7 million) and Priceline.com (23.7 million) drew a combined 63.4 million unique US visitors in March 2026, more than 3.5x the 17.5 million pulled by the other eight sites on the top 10 list combined, according to March data from Comscore.

Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine.

Gen Z adults spend 48 hours a month on Spotify's mobile app, 2.9 times the 16.8 hours they spend on YouTube's, according to a February survey from Comscore.

Airbnb attracted 17.7 million unique US visitors in March 2026, 55% more than Marriott's 11.4 million, the most-visited traditional hotel brand, according to an April report from Comscore.

YouTube's share of US grocery purchase-intent clicks rocketed from 2.2% to 55.2% YoY, vaulting it from last place to first among social platforms, according to first-quarter data from MikMak.

30.3 million US adults aged 18+ visited Roblox.com in March 2026, each spending an average of 876.6 minutes, or roughly 14.6 hours apiece, according to a March study from Comscore Media Metrix Multi-Platform.

Paid search ad clicks in the jobs and education industry fell 13.1% YoY in Q1 2026, a stark reversal from the same category's 254% growth in Q1 2025, according to an April report from Skai.

X grew US unique visitors from 132.5 million in June 2025 to 132.8 million in March 2026 while rivals Threads (-43%) and Bluesky (-44%) both lost ground, undercutting the "X exodus" narrative, according to a May 2026 Comscore report.

Just 7% of US adults use AI chatbots extremely often or often for health information, while 59% never use them at all, ranking chatbots last among seven major health information sources, according to an October 2025 Pew Research Center survey.

Gen X chatbot users (69%) outpaced both Gen Z (65%) and millennials (65%) in ramping AI chatbot use over the past 12-18 months, second only to Gen Alpha's 80%, according to a February 2026 Gracenote study.

Half (50%) of US adults said they didn't notice any offers during their most recent restaurant purchase, compared with 46% in retail and 32% in groceries, according to a March 2026 PYMNTS Intelligence study conducted by FIS.

Some 80% of US adults are concerned about AI and just 35% are excited about it, a 2.3-to-1 ratio that runs counter to industry enthusiasm, according to a March 2026 Quinnipiac University survey conducted by Dynata.