Only 12% of North American merchants accept cryptocurrency at checkout, trailing even cash on delivery, according to a March report from the Merchant Risk Council.

Nearly 30% of US marketers prioritize demographic targeting for CTV ads, almost three times more than contextual approaches, according to July 2025 data from Gracenote.

42% of US TikTok performance ad campaigns now use Tinuiti's Smart+ automated solution, up from just 9% at the start of 2025, according to an October report from Tinuiti.

54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise.

71% of US marketers say establishing ethical and privacy standards should be the top priority when preparing for a future where consumers delegate tasks to AI agents, according to an October 2025 survey from the Association of National Advertisers and The Harris Poll.

Nearly two-thirds of worldwide marketers (64%) say reduced use of traditional search engines like Google will be the top AI-driven shift impacting digital advertising over the next few years, according to a September 2025 survey from Funnel and Ravn Research.

TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research.

Social media tops the priority list for 84% of US digital media professionals, outpacing influencer marketing (61%) by 23 percentage points, according to an October survey from Integral Ad Science and YouGov.

Nearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center.

28% of retail commerce media decision-makers in North America and Europe say they review and approve creatives manually but lack automation or dynamic capabilities, according to November 2025 data from Koddi and Forrester Consulting.

47% of marketers worldwide say better attribution and measurement is the top benefit of integrating martech and adtech systems, according to an August survey from EMARKETER and Zeta Global.

45% of US adults say pleasant and happy visuals in pharma ads are misleading, according to November 2025 data from SiriusXM Media.

48% of worldwide B2B marketers say interactive experiences, live/virtual events, and video content make thought leadership more impactful, according to July 2025 data from Ascend2 and TopRank Marketing.

40% of marketers worldwide are using AI for social media management, the top reported use case, according to a September 2025 survey from MiQ and Censuswide.

45% of creators say working with a high-quality brand is their top priority when considering a brand deal, according to a July 2025 survey from Ipsos and Publicis Media.

54% of digital shoppers would choose store credit over a cash refund if they got a bonus, like $105 in credit for a $100 return, according to an August survey from Narvar.

The share of consumers who view generative AI as a negative disruptor in the creator economy has nearly doubled, jumping from 18% to 32% since November 2023, according to a July survey from Billion Dollar Boy and Censuswide.

Reddit ad spend is growing 46.3% YoY, more than double Instagram's growth rate and five times TikTok's, according to a November report from Sensor Tower.

Google Chrome controls 73.2% of worldwide internet traffic, more than five times the combined share of all non-Safari competitors, according to an October survey from StatCounter.

56% of weekly podcast listeners say podcast hosts are the type of influencer that matters most to them, nearly triple the share who say the same about social media influencers, according to an October survey from Cumulus Media and Signal Hill Insights.