Podcast advertisers are shifting toward brand awareness campaigns, which grew from 52% to 56% of total US podcast ad spending between Q3 2024 and Q3 2025, according to a November 2025 report from Magellan AI. Meanwhile, direct response campaigns dropped 4 percentage points to 41%.

More than half of US holiday shoppers (55%) plan to make purchases online, according to an October 2025 survey from the National Retail Federation.

Most age groups show negative sentiment as the dominant response to personalized ads, with negativity ranging from 36% to 58%, according to an August 2025 survey from Verve and Censuswide.

33% of US restaurant diners discover promotions via email/newsletters and 32% via social media, according to a September 2025 survey from YouGov.

45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026, according to an August 2025 report from Content Marketing Institute.

The share of US adults who say quality materials define luxury dropped from 55% in 2021 to 49% in 2025, while those citing 'expensive' as the defining trait rose from 52% to 62%, according to an October report from Ipsos.

Authenticity (35%) and track record (32%) are the top two factors US adults consider when deciding which online product reviewers to trust, according to Ipsos data from October 2025.

28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method, according to a July 2025 Responsive survey.

80% of adults in France, the UK, and the US say well-integrated, non-disruptive ads are important factors in a high-quality media experience, according to The Trade Desk research conducted by PA Consulting in June 2025.

33% of US genAI users have experienced inaccurate or misleading output when using the technology, according to a September 2025 report from Deloitte.

32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023, according to July 2025 data from Billion Dollar Boy.

While 45% of US adults expect free shipping on any order, 16% of those consumers will not make a purchase if they have to pay for shipping, revealed August 2025 data from Radial and Dynata.

50.3% of US grocery shoppers say they'd use in-store digital tools if instant savings and coupons were exclusive to those tools, according to July 2025 data from Amazon Ads and EMARKETER.

This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%), according to MediaRadar data and an August 2025 EMARKETER forecast.

35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information, according to an August survey from Cint and Cybernews.

40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way, based on July data from Morning Consult.

69% of US Democrats ages 65 and up trust mass media, compared with 17% of US Republicans in the same age group, according to a September Gallup survey conducted by ReconMR.

Only 30% of Gen Z adults plan to travel for the holidays in 2025, down from 44% in 2024, according to an October report from Bankrate and YouGov.

Worldwide Gen Z interns at Goldman Sachs favor no AI over AI-only assistance across most categories, with 54% rejecting AI altogether in creative work, according to an August Goldman Sachs survey.

66% of US banking executives say their leadership team or board has discussed allocating budget or resources to AI, more than triple the share for any other emerging tech, according to July data from Bank Director and Jack Henry & Associates.