41% of US B2B professionals who use AI tools for work start their research with AI and then validate the answers via traditional search, the most common workflow of any, according to April data from Semrush.

46% of US likely EV buyers say reduced fuel costs motivate their purchase, compared with 35% who point to environmental impact, according to an April survey from MRI-Simmons.

Amazon reached 235.0 million US unique visitors in June 2026, 67% more than second-place Walmart's 141.0 million and more than the six smallest sites in the top 10 combined, according to June data from Comscore.

Search is the primary way 34% of US shoppers navigate retailer websites, well ahead of promotions and deals at 23%, according to an April survey from Profitero.

US households spent an average of 3.5 hours a day on Netflix in June 2026, up from 3.1 hours in March and ahead of every rival service, according to a June survey from Comscore.

52% of US consumers use Google Search for their first local business search, but just 19% go back to it for additional searches, according to a July report from BrightLocal.

Just 15% of US parents of school-aged children will do their back-to-school spending in early July this year, down from 28% in 2025 and roughly even with 2019's 14%, according to a July report from Deloitte.

Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers, according to a July report from YouGov.

AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero.

The most common response to an out-of-stock is buying a similar product from a different brand in-store (36%), just ahead of staying with the same brand (33%), according to an April survey from Profitero.

Nearly a quarter of physicians (23%) say patients ask them for guidance on using wearable data to manage their health at least once a week, according to a March survey from the American Medical Association.

Roughly half of US adults say they have trouble affording each of nine categories, from gas (52%) down to health insurance (41%), according to a June survey from The Harris Poll cited by The Guardian.

11% of US adults currently use a GLP-1 medication, up from just 3% two years earlier, according to a July report from Gallup.

Digital formats will account for 49% of worldwide out-of-home advertising revenue in 2026, up from 31% in 2020, according to a July report from the World Out of Home Organization.

58% of US adults say a longer driving range would influence them to buy an electric vehicle, and 56% say the same about faster-charging batteries, according to an April survey from MRI-Simmons.

44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart, more than double the 21% who buy on the brand's own website, according to a March survey from Radial.

31% of US adults say poor customer service while trying to resolve a problem is the most likely reason they would post publicly about a brand, more than double the 14% who would post about paying for expedited shipping that never showed up, according to a March survey from Radial.

Global out-of-home (OOH) ad revenues will hit $56 billion in 2026, up 56% from 2019, yet OOH's share of total media spending will sit at 5.1%, still below its 5.8% pre-pandemic peak, according to a July report from the World Out of Home Organization.

Retailer-native AI assistants will drive 54.1% of US AI-driven retail ecommerce sales in 2026, keeping retailers ahead of general-purpose AI platforms through 2030, according to a July report from EMARKETER.

US credit card payments added 16.1 billion more transactions in 2024 than in 2021, outpacing debit's 13.9 billion and marking the first three-year period since 2003 in which credit grew faster, according to a July report from the Federal Reserve Board.