Chart of the day Trends & Statistics
Most consumers believe tariffs will lead to higher prices
70% of US adults believe tariffs will lead to higher prices on food, electronics, and other goods, but only 26% are stocking up on items they think will cost more, according to a February 2025 survey from Ipsos.
Peloton stays ahead in the at-home fitness race
Peloton owns half of all at-home fitness market sales, according to a February Earnest Analytics survey.
Shoppers want AI-based customer service to improve
Nearly half (48.0%) of US digital shoppers want to see AI-driven customer service quality improved or added on ecommerce sites, per a February 2025 survey from Cint and Omnisend.
Google's sway over search continues
Google still dominates search in the US with 87.3% of the total referral traffic, according to February data from StatCounter.
Consumers seek out personal information removal tools to manage data privacy
Over a third (39%) of US adults currently have access and 28% would like to gain access to personal information removal tools, according to December 2024 data from Cornerstone Advisors.
Consumers will cut back on fast-food dining if tariffs lead to price hikes
50% of US adults are likely to cut back on spending at fast food restaurants if tariffs lead to higher prices, according to a February 2025 CivicScience survey.
Luxury consumers are still willing to spend, with younger ones leading the way
72.6% of US luxury buyers surveyed in August 2024 planned to spend the same amount or more on personal luxury goods over the next year, according to an EMARKETER and Bizrate Insights survey.
Majority of media agency professionals plan to increase CTV spending
Marketers can use this to recognize high growth areas of investment strategies and acknowledge the uncertainty shown in TikTok investments as a potential nudge to diversify their social ad spend.
Advertisers adjust their budgets to capitalize on retail media
US retail media ad spending will increase 88.5% from 2024 to 2028, reaching $97.9 billion, according to a November 2024 EMARKETER forecast.
Shoppers brace for tariffs, looking to sales and coupons to offset price increases
Less than 10% of shoppers don’t expect to make any changes to their shopping habits due to tariffs, according to February 2025 data from Numerator.
Consumers swap brand loyalty for product experimentation
70% of consumers worldwide have switched brands because they enjoy experimenting, according to a January 2025 Capgemini report.
Nearly three-fourths of Gen Zers will play digital games by 2027
Almost three-fourths (74.8%) of Gen Zers will be digital game players by 2027, according to our December 2024 forecast.
Most consumers are uncomfortable with AI-generated ads
Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads, according to September 2024 data from EMARKETER and CivicScience.
Tariffs put over $2 trillion in trade with Mexico, Canada, and China at risk
The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners—Mexico, Canada, and China—according to the US Census Bureau.
Creatives struggle with inconsistent metrics when measuring ad performance
36% of UK and US content and creative professionals cite inconsistent metrics across platforms and limited resources as the biggest hurdles in measuring digital content performance and ROI, according to October 2024 data from Canto and Ascend2.
Majority of marketers unsure how to work with AI
Over half (54%) of marketers feel overwhelmed by the prospect of implementing AI into their workflows, according to October 2024 data from HubSpot.
Facebook is more influential than TikTok for purchase decisions
25% of US adults consider Facebook the most influential social media platform for purchasing decisions, putting it just ahead of TikTok (21%) and Instagram (20%), according to Relex.
Cable leads US Black adults' TV time
US Black adults spend the greatest share of their total TV time watching cable (22.4%), followed by broadcast (21.8%), according to a 2025 Nielsen report.
Foot traffic to Aldi’s rises as shoppers grow more price sensitive
Foot traffic to Aldi stores grew 12.3% YoY in Q4 2024, over twice the growth of low-cost competitor Trader Joe’s, according to data from Placer.ai.
Ticketmaster dominates US ticket sales
US ticketing service Ticketmaster had more unique visitors in December 2024 than the next nine sites/apps combined, according Comscore data.
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