Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Most consumers are uncomfortable with AI-generated ads

Key stat: Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads, according to September 2024 data from EMARKETER and CivicScience.

Beyond the chart:

  • Despite their concerns, 48% of US adults believe using AI to sell products will be prevalent in the next few years, according to the same data.
  • But human oversight is still necessary—Google had to recently remake one of its ads created with AI because it contained an incorrect fact about cheese consumption. However, Google claims it wasn’t due to AI hallucinations, but rather incorrect data scraped from the web.

Use this chart: Marketers can use this chart to highlight the importance of transparency and clearly labeling AI-generated content to build trust. This chart can also demonstrate the need to balance AI efficiency with human creativity.

Note: Data was provided to EMARKETER by CivicScience. This data is being featured as part of our special coverage of AI in Marketing.

Methodology: Data is from an October 2024 EMARKETER and CivicScience study, conducted by CivicScience. The study draws from multiple datasets, generated by ongoing online surveys of US adults ages 18+. Data from all sets is weighted according to the US Census. Download Chart Title Nearly Two-Thirds of US Adults Feel Uneasy About AI-Generated Ads (% of US adults, Sep 2024) Publication Date October 17, 2024 Sources EMARKETER CivicScience Featured In US Consumer Sentiment Survey: AI Adoption Topics Digital AdvertisingConsumer Attitudes on MarketingArtificial Intelligence (AI)United States

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account