Chart of the day Trends & Statistics
Privacy concerns cloud AI enthusiasm among C-suite executives
Data privacy and security are the top concerns of 73% of C-level executives worldwide regarding AI implementation, according to an April BearingPoint survey.
Private labels go mainstream in everyday essentials
Over half (56%) of US adults commonly purchase private label grocery/food and beverage products, the most popular category of private label purchased, according to April 2025 data from First Insight.
Retention rate most important to A/B testers
Some 46% of worldwide marketers say customer retention rates are the most important metric when evaluating A/B test results, per April 2025 data from Ascend2.
Humor and music are the way to get Gen Z’s attention
Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, per a June report from Edison Research and SiriusXM Media.
Pause ad users want personalization and perks
Over half of Gen Z, millennial, and Gen X consumers open to pause ads say the ability to save offers/reminders would make the ads better, according to April 2025 data from MAGNA Media Trials and DIRECTV Advertising. Nearly as many (46%) baby boomers say the same.
As consumers cut spending, health and wellness takes the smallest hit
Nano-influencers earn impressive impression, engagement rates
US nano-influencers, those with fewer than 10,000 followers, boast a 34.1% impression rate—more than double that of any other tier—according to a February survey from Later.
Competitive conquesting gains ground among RMNs
The number of retail media networks (RMNs) worldwide offering competitive conquesting (the ability to target campaigns to competitors’ shoppers) has risen from 10 in Q2 2024 to 15 in Q2 2025, a 50% increase, according to data from Mars United Commerce.
Consumers unwilling to pay for AI features
50% of US smartphone owners said they’re not willing to pay extra for AI features on their phones, up from 45% in September 2024, according to a May CNET survey.
Younger generations concerned most with cost of living
Cost of living is the top concern for global Gen Zers (39%) and millennials (42%), according to December 2024 data from Deloitte.
YouTube wins the AI chatbot referral game
YouTube is the top recipient of AI chatbot referral traffic, receiving over three times as much traffic than Facebook or Wikipedia, according to May 2025 data from Similarweb.
Most consumers are seeing AI summaries in search results
58% of US adults have viewed a search result page that included an AI-generated summary, per a March Pew Research Center survey.
Consumers stock their closets with BNPL
41% of US buy now, pay later (BNPL) users have bought clothing, shoes, and outfit accessories with the services, according to April data from LendingTree and QuestionPro.
Nearly half of marketers now rely on AI for images, videos
Almost half (49%) of worldwide marketers use AI daily for image and video generation, according to January data from Canva and Morning Consult.
Consumers trim travel budgets amid rising costs
20% of US adults say they’ve traveled or will travel less than planned due to the economy, according to a May survey by The Points Guy and The Harris Poll.
In-store ads spark curiosity—and if done right, conversion
40.6% of US adults have researched a product or company after encountering an ad for it in-store, according to March 2025 data from Placer.ai and EMARKETER.
Consumers want AI to speed up discovery
Over half of worldwide consumers (51%) want AI to improve their experience by helping them find products faster, according to February data from Twilio.
Luxury consumers lose faith in the economy
Only 28% of US luxury consumers felt optimistic about the economy in April 2025, down from 41% in January 2025 and 45% in April 2024, according to data from Saks.
Nonessential spending slumps amid tariff price hikes
66% of U.S. adults have reduced nonessential shopping to manage expenses, according to March 2025 data from CivicScience.
Search engines reign, but social has standing in Latin America
While a plurality of consumers in the western hemisphere start their product searches on search engines, social media platforms are significant search launching pads for consumers in Argentina (17.8%), Brazil (16.8%), and Mexico (18.0%), according to November 2024 data from ESW and EMARKETER.
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