For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion).

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.

Just 7% of US adults are very likely to use buy now, pay later (BNPL) services this holiday season.

Advertisers in the Middle East and North Africa spend more on social than on any other digital ad format. In 2020, $1.73 billion went to social advertising, more than double what the next biggest format, video, brought in.

Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.

Super app Grab is the food delivery leader in Southeast Asia, generating $5.9 billion in gross merchandise value from those sales in 2020.

If money were no object when buying consumer tech, many US adults would upgrade their phones and improve their home security.

Amazon maintains its commanding lead in the US retail ecommerce space, generating 41.0% of the sales this year.

Cars are the transportation of choice this holiday season, with 78% of US adults saying they will likely drive or hail one over the holidays.

The smartphone industry is feeling the squeeze of the semiconductor shortage.

Baby boomers are the only generation in the US that watches cable TV in significant numbers.

Even amid swirling controversies, Facebook is the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.

Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.

More than a third of US investors believe people will stop using cash sometime in the next five years, with 12% of those investors expecting this change to come within a year.

Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.

See where US consumers want to earn rewards

Though HBO Max did not come close to reaching 100 million US viewers over the period of our previous forecast, we now project the streaming platform will cross that threshold in 2023.

Among mobile gamers in the US, more than half said they typically play smartphone games while watching TV.

Remote patient monitoring will have over twice as many US users in 2024 as previously expected.