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Chart of the day Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Chart of the day
Most US adults are in a long-term relationship with their primary bank

Most US adults are in a long-term relationship with their primary bank

Article
Sep 24, 2021

The majority of US adults aren’t in the habit of switching their primary bank. As of August, 77% have not moved their primary account to a new bank in the past five years, and just 8% have done so over the past year.

When it comes to non-TV video content, YouTube takes the crown

When it comes to non-TV video content, YouTube takes the crown

Article
Sep 23, 2021

YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.

In digital grocery, delivery intermediaries will see strong sales but decline in growth

In digital grocery, delivery intermediaries will see strong sales but decline in growth

Article
Sep 22, 2021

Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.

Android is more popular than iOS for web browsing in all but one geographic region

Android is more popular than iOS for web browsing in all but one geographic region

Article
Sep 17, 2021

In every continent except Oceania, Android accounts for a greater share of smartphone web traffic than iOS.

Many US adults are first taught about investing by nonprofessionals

Article
Sep 17, 2021

More than half of US adults were first taught about investing by either themselves or nobody.

A look at how US adults are interested in using cryptocurrencies

Article
Sep 15, 2021

Among US adults, cryptocurrency owners and non-owners alike are most interested in using the digital assets to enhance the privacy or security of their online purchases.

The leading places where US adults listen to ad-supported audio

The leading places where US adults listen to ad-supported audio

Article
Sep 15, 2021

US adults spend significantly more time listening to terrestrial radio than to any other ad-supported audio format.

How Amazon, Walmart, and Target compare in digital grocery sales

How Amazon, Walmart, and Target compare in digital grocery sales

Article
Sep 14, 2021

Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.

TV dominates OTT viewing in North America, as TV devices fight for market share

TV dominates OTT viewing in North America, as TV devices fight for market share

Article
Sep 13, 2021

In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.

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Ecommerce will remain the fastest-growing segment of the US grocery market

Ecommerce will remain the fastest-growing segment of the US grocery market

Article
Sep 09, 2021

It’s no secret that US grocery ecommerce sales skyrocketed last year, shooting up by 63.9% over 2019. Our forecast reveals that growth will continue for the next few years, though not at the same unprecedented rate.

Spotify’s evolution from being largely ad-supported to mostly ad-free

Spotify’s evolution from being largely ad-supported to mostly ad-free

Article
Sep 09, 2021

In Q2 2016, Spotify was primarily an ad-supported platform among 25- to 54-year-olds in the US.

More than 3 in 5 YouTube video views occur on mobile devices

More than 3 in 5 YouTube video views occur on mobile devices

Article
Sep 08, 2021

Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.

The pandemic has changed the way people shop for groceries

The pandemic has changed the way people shop for groceries

Article
Sep 03, 2021

Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.

Uber and Lyft race to corner the US ride-sharing market

Uber and Lyft race to corner the US ride-sharing market

Article
Sep 03, 2021

After a deflated 2020, Uber and Lyft are both poised to see US ride-sharing sales grow for years to come, but the former’s will rise faster and from a higher base.

Memorial Day traveler volume bounced back in 2021, but not to pre-pandemic levels

Article
Sep 02, 2021

After seeing just 23.1 million US travelers in 2020, the Memorial Day weekend rebounded somewhat this year.

More US children encounter ads on YouTube than on any other platform

Article
Sep 01, 2021

US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV.

B2B's share of US digital ad spending jumped in 2020, but will it keep climbing?

B2B's share of US digital ad spending jumped in 2020, but will it keep climbing?

Article
Aug 31, 2021

In 2020, B2B digital ad spending leaped from 4.9% of the US digital ad market to 5.7%, marking a sizable growth in share for the industry.

See which US outdoor ad formats took the biggest hits in 2020

See which US outdoor ad formats took the biggest hits in 2020

Article
Aug 30, 2021

US spending decreased significantly across out-of-home (OOH) ad formats from Q1 2020 to Q1 2021, but not all categories were affected equally.

Nearly 60% of likely voters view cyberattacks on US infrastructure as very concerning

Nearly 60% of likely voters view cyberattacks on US infrastructure as very concerning

Article
Aug 26, 2021

Consumers have concerns about cyberattacks

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