The majority of US adults aren’t in the habit of switching their primary bank. As of August, 77% have not moved their primary account to a new bank in the past five years, and just 8% have done so over the past year.
YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.
Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.
In every continent except Oceania, Android accounts for a greater share of smartphone web traffic than iOS.
More than half of US adults were first taught about investing by either themselves or nobody.
Among US adults, cryptocurrency owners and non-owners alike are most interested in using the digital assets to enhance the privacy or security of their online purchases.
US adults spend significantly more time listening to terrestrial radio than to any other ad-supported audio format.
Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.
In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.
It’s no secret that US grocery ecommerce sales skyrocketed last year, shooting up by 63.9% over 2019. Our forecast reveals that growth will continue for the next few years, though not at the same unprecedented rate.
In Q2 2016, Spotify was primarily an ad-supported platform among 25- to 54-year-olds in the US.
Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.
Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.
After a deflated 2020, Uber and Lyft are both poised to see US ride-sharing sales grow for years to come, but the former’s will rise faster and from a higher base.
After seeing just 23.1 million US travelers in 2020, the Memorial Day weekend rebounded somewhat this year.
US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV.
In 2020, B2B digital ad spending leaped from 4.9% of the US digital ad market to 5.7%, marking a sizable growth in share for the industry.
US spending decreased significantly across out-of-home (OOH) ad formats from Q1 2020 to Q1 2021, but not all categories were affected equally.
Consumers have concerns about cyberattacks
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