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EMARKETER

Android is more popular than iOS for web browsing in all but one geographic region

Article by Sara Lebow  |  Sep 17, 2021
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Android is more popular than iOS for web browsing in all but one geographic region
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Topics
Smartphones
Mobile Internet
Middle East & Africa
Asia-Pacific
Europe
Latin America
North America

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In every continent except Oceania, Android accounts for a greater share of smartphone web traffic than iOS. Europe and North America are the friendliest to the Apple operating system: About 60% of their traffic came from Android phones and around 40% from iPhones during Q2 2021. In Africa and South America, web browsing on iPhones is far less common, with Android holding an 80% share to iOS’s 20% that quarter.

Smartphone Web Traffic Share Worldwide, by Region and OS, Q2 2021 (% of total)
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