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The leading places where US adults listen to ad-supported audio

Article by Sara Lebow  |  Sep 15, 2021
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The leading places where US adults listen to ad-supported audio
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Radio
Podcasts
Time Spent with Media
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

US adults spend significantly more time listening to terrestrial radio than to any other ad-supported audio format. In Q2 2021, 76% of their time spent with ad-supported audio went to AM/FM radio, while just 11% was devoted to podcasts, signaling that even as podcasts attract more and more advertising dollars, they’re far from being the leaders in ad-supported media.

Share of Time Spent with Ad-Supported Audio Among US Adults, by Format, Q2 2020 & Q2 2021 (% of total)
E-Mail ChartDownload

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