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August 2, 2021

Share of Time Spent with Ad-Supported Audio Among US Adults, by Format, Q2 2020 & Q2 2021 (% of total)

Share of Time Spent with Ad-Supported Audio Among US Adults, by Format, Q2 2020 & Q2 2021 (% of total)

Methodology

Data is from an Edison Research report titled "Share of Ear Q2 2021" as cited by an August 2021 Westwood One article. 1,000 US teens/adults ages 13+ were surveyed on a quarterly basis during Q3 2020-Q2 2021, with this study reflecting 4,000 respondents that represent a one-year rolling average. Respondents kept a 24-hour diary to record audio usage.
Share of Time Spent with Ad-Supported Audio Among US Adults, by Format, Q2 2020 & Q2 2021 (% of total) | EMARKETER