As product availability remains strained this holiday season, consumers are taking a flexible approach to shopping.
More US adults plan to make digital purchases on Black Friday than on Cyber Monday, at 38.6% and 35.5%, respectively.
Internet users worldwide plan on shopping both in-store and online this season.
Across generations, US adults aren't particularly excited about Facebook's rebrand to Meta.
Despite Peloton's recent losses, the company still boasts the most popular piece of smart fitness equipment among US adults, with 32% owning Peloton devices.
Half of US adults plan to fly in the next six months as of October 2021, up 14 percentage points from October 2020.
iHeartRadio is the most popular US podcast publisher, with 30.0 million people tuning in to its podcasts in September.
Google’s paid search ads have gotten pricier in the US, with costs per click (CPCs) rising across retail product categories in Q3 2021.
Meta, the company formerly known as Facebook, owns the top four mobile apps worldwide, with WhatsApp, Facebook Messenger, Facebook, and Instagram seeing the most cumulative downloads between Q1 2014 and Q3 2021.
Latin America leads in cryptocurrency ownership, with 30% of adults there holding the digital assets. Within the region, ownership jumps as high as 45% in Argentina.
For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion).
Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.
The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.
Just 7% of US adults are very likely to use buy now, pay later (BNPL) services this holiday season.
Advertisers in the Middle East and North Africa spend more on social than on any other digital ad format. In 2020, $1.73 billion went to social advertising, more than double what the next biggest format, video, brought in.
Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.
Super app Grab is the food delivery leader in Southeast Asia, generating $5.9 billion in gross merchandise value from those sales in 2020.
If money were no object when buying consumer tech, many US adults would upgrade their phones and improve their home security.
Amazon maintains its commanding lead in the US retail ecommerce space, generating 41.0% of the sales this year.
Cars are the transportation of choice this holiday season, with 78% of US adults saying they will likely drive or hail one over the holidays.
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