US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021.

US political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.

Three billion fraudulent emails go out globally each day, often aimed at unleashing cyberattacks on companies of all types.

Of the small and medium-sized businesses (SMBs) in the US that accept cryptocurrency, 93% take payments in Bitcoin, making it the most commonly accepted crypto.

The majority of US social buyers still order from retailer websites, rather than directly on social platforms. In December, 61.5% said they made their most recent social commerce purchase on the retailer’s site, while 38.5% reported doing so through the social network’s checkout feature.

Close to 75% US marketers will tap influencers for campaigns this year, up about 5 percentage points from 2021.

The US mortgage debt balance will hit $14.412 trillion in 2022, as consumers continue to snap up homes at a pace not seen since before the Great Recession.

Telehealth adoption has shot up over the past two years, with primary care as the most common use case in the US. Some 54% of US telehealth users had accessed this type of care virtually as of October.

As they return to the roads, skies, and seas, many travelers are also revisiting how to get the most mileage out of their credit cards.

In H1 2021, Mercado Libre scooped up more than $13 billion in digital sales across Latin America, making it the region’s biggest ecommerce company.

Cryptocurrencies are looking like a better bet for more and more investors. Last month, 24% of US adults said they would invest in cryptos, up from just 10% in June.

In 2026, consumers will collectively use 70 million virtual reality (VR) headsets worldwide, a steep increase from 26 million in 2021.

For US retailers, ecommerce conversions are increasingly taking place on mobile phones.

Hulu raked in $2.1 billion in ad revenues between October 2020 and November 2021, by far the most of any ad-supported video-on-demand (AVOD) platform in the US.

Walmart Inc. generated $20.38 billion in US click-and-collect sales in 2021.

Despite the iOS privacy changes rolled out last year, app publishers worldwide still rely heavily on advertising to make money.

Just 50% of US physicians feel confident in their ability to recognize signs of prescription drug misuse via telehealth appointments.

Smart speakers are most commonly used for general knowledge, with 31.4% of US internet users asking these devices general questions.

Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing.

Buy now, pay later (BNPL) services are more popular among younger generations: 26% of US adults ages 34 and under regularly use these financing solutions, compared with just 8% of those 55 and older.