Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Chart of the day Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Chart of the day
Do US banks have plans for crypto services?

Do US banks have plans for crypto services?

Article
Feb 24, 2022

The vast majority of US banks have no plans to offer some basic cryptocurrency-related services. For even the most widely adopted service—crypto investing or trading—only 1% currently offer it, and 78% have no plans to support it.

More apps are entering the metaverse, at least in name

More apps are entering the metaverse, at least in name

Article
Feb 23, 2022

Since Facebook rebranded itself as Meta, mobile apps have been scrambling to stake a claim in the metaverse—on paper at least. In November, the month after the rebrand, 29 apps worldwide added “metaverse” to their name or description, more than double the number in October. This trend hasn’t wavered: In the three months since Meta emerged, 86 more apps have featured the buzzword in their name or description.

TikTok isn't the No. 1 US app for shorter videos

TikTok isn't the No. 1 US app for shorter videos

Article
Feb 22, 2022

Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long. The No. 2 spot goes to Facebook, which captures a 60.8% share, while TikTok takes third with 53.9%.

An Apple-shaped split in Meta mobile ad spending

An Apple-shaped split in Meta mobile ad spending

Article
Feb 17, 2022

Apple’s 2021 privacy updates have advertisers approaching iOS with caution and accelerating their investment in Android. Last May, soon after the changes rolled out, US Meta ad spending rose at about the same pace on both types of devices. By the end of December, growth on iOS had slowed to 3% year over year, while Android’s soared to 101%.

Identity resolution is both the No. 1 challenge and No. 1 opportunity in the programmatic landscape

Article
Feb 17, 2022

Third-party identifiers, upon which programmatic digital display was built, have been under fire for years. Regulatory scrutiny has heightened and consumer sentiment around privacy has grown in favor of increased transparency into, and control over, where and how companies use personal data.

Shein shakes up the US shopping app rankings

Shein shakes up the US shopping app rankings

Article
Feb 17, 2022

It should come as little surprise that Amazon was the top US shopping app in 2021, downloaded 40.0 million times that year. More remarkable is Shein’s leap to the No. 2 spot, up from seventh place in 2020. The Chinese fashion giant had 32.0 million US downloads under its belt in 2021, 68% more than the year prior.

Which US streaming service boasts the best original content library?

Which US streaming service boasts the best original content library?

Article
Feb 16, 2022

Netflix is the top US streaming service when it comes to original content, with 38% of the country’s adults agreeing the platform offers the best selection of original shows and movies. Amazon Prime Video comes in second, trailing by a sizable margin with 11%, while Hulu and HBO Max rank third and fourth.

Which luxury products do US shoppers buy in-store?

Which luxury products do US shoppers buy in-store?

Article
Feb 15, 2022

Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail had the widest lead in the food and beverage category, followed by watches and jewelry. Digital got the upper hand in only fashion and travel, suggesting that for many tangible luxury goods, shoppers prefer to see and feel them before spending big bucks.

The top 10 US food and drink apps in 2021

The top 10 US food and drink apps in 2021

Article
Feb 14, 2022

DoorDash was once again the most downloaded US food and drink app in 2021, racking up 37.0 million downloads, 5% fewer than in 2020. McDonald’s jumped to second on the list with 24.0 million downloads, 33% more than the year prior. Meanwhile, Uber Eats dropped to third place with 21.0 million downloads.

Where to reach livestream viewers on social media

Where to reach livestream viewers on social media

Article
Feb 11, 2022

Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform. Facebook ranks as their second app of choice, used by 42.6% for live video, while Instagram and TikTok tie for third with 33.4%.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Chime rang out a banner year in US downloads

Chime rang out a banner year in US downloads

Article
Feb 10, 2022

Chime was the most downloaded US mobile banking app in 2021, with 12.8 million downloads, up 16% from 2020. Other neobanks had a huge year as well: Current posted 67% growth in downloads, and Varo skyrocketed to 10th place with a 529% increase. That said, traditional banks took the rest of the top five positions.

Gaming still dominates the $100 million app club, for now

Gaming still dominates the $100 million app club, for now

Article
Feb 09, 2022

In 2021, 233 mobile apps crossed the $100 million mark in consumer spending worldwide, and just under 75% of them were games. That’s down from about 82% in 2020, as more nongaming apps passed that milestone than their gaming counterparts. Still, games continue to drive much of the consumer spending in the multibillion-dollar mobile ecosystem.

Cyber Week still rules the holiday ecommerce roost

Cyber Week still rules the holiday ecommerce roost

Article
Feb 08, 2022

Cyber Week was the biggest ecommerce week of the US holiday season in 2021, accounting for 23% of the online gross merchandise value (GMV) from that period. The week of December 12 was the second biggest, contributing a much smaller share, with 13% of ecommerce GMV.

The mobile apps downloaded the most in the US last year

The mobile apps downloaded the most in the US last year

Article
Feb 07, 2022

TikTok was the No. 1 mobile app in the US last year, with 94.0 million downloads, a 6% increase over 2020. Runners-up Instagram and Snapchat reached 64.0 million downloads and 56.0 million downloads, respectively, meaning the three most downloaded apps in the US were all photo- and video-sharing platforms.

Digital health funding doubled in 2021

Digital health funding doubled in 2021

Article
Feb 04, 2022

Worldwide, digital health companies struck 990 investment deals collectively in 2021, up about a quarter from 2020. While this flurry of deal-making is notable, what’s astounding is the $44.0 billion these firms raised, double what they took in the previous year.

Here’s where ecommerce sales will grow the fastest in 2022

Here’s where ecommerce sales will grow the fastest in 2022

Article
Feb 03, 2022

The Philippines and India will lead the world in retail ecommerce sales growth this year, with respective increases of 25.9% and 25.5%. Countries in Latin America and Southeast Asia will make up most of the top 10 list, while the last spot will go to the US, the only advanced economy to slide into the rankings, with 15.9% growth.

Finance apps flew past 500 million mark in US downloads

Finance apps flew past 500 million mark in US downloads

Article
Feb 02, 2022

In 2021, mobile finance apps reached 573.1 million downloads in the US, up nearly 19% from 481.9 million in 2020.

As holiday sales snowballed online, so did out-of-stock messages

As holiday sales snowballed online, so did out-of-stock messages

Article
Feb 01, 2022

US shoppers saw more out-of-stock messages this past holiday season than in previous years, per an Adobe index that tracks this activity. The index rose to 4.0 during the 2021 season, when US ecommerce consumers received more than 6 billion out-of-stock messages. That’s about an 8% increase year over year and a 264% jump from the pre-pandemic 2019 season.

Which social networks excel at holding users’ attention?

Which social networks excel at holding users’ attention?

Article
Jan 31, 2022

TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app. Twitter ranks second, with a daily average of 35 minutes, while third-place Facebook will see 31 minutes per day from the average adult user.

The countries where ecommerce is most popular

Article
Jan 28, 2022

In China, ecommerce sales will make up a substantial share of 2022's total retail sales at 46.3%, while the UK and South Korea will round out the top 3, with 36.3% and 32.2% ecommerce shares, respectively.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or