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EMARKETER

More US children encounter ads on YouTube than on any other platform

Article by Sara Lebow  |  Sep 1, 2021
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More US children encounter ads on YouTube than on any other platform
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Children
Consumer Attitudes on Marketing
United States

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US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV. The digital video platform also had much wider ad reach than social media (17%) and gaming (14%) in this age group.

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