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EMARKETER

TV dominates OTT viewing in North America, as TV devices fight for market share

Article by Sara Lebow  |  Sep 13, 2021
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TV dominates OTT viewing in North America, as TV devices fight for market share
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Topics
Digital Video
Video-on-Demand (VOD)
Marketing Technology
North America

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In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021. But there’s no overwhelming winner among TV devices: 38% of that viewing time took place on Roku, and 21% on Amazon Fire TV.

Share of Time Spent Viewing OTT Streaming Video in North America, by Device, Q2 2021 (% of total)
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