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Spotify’s evolution from being largely ad-supported to mostly ad-free

Article by Sara Lebow  |  Sep 9, 2021
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Spotify’s evolution from being largely ad-supported to mostly ad-free
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Topics
Radio
Time Spent with Media
Media & Entertainment
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In Q2 2016, Spotify was primarily an ad-supported experience for 25- to 54-year-olds in the US. Just 36% of their time spent with the platform was through its ad-free subscription service. That share has more than doubled to 73% as of Q2 2021, as the audio streaming company continues to invest in original and exclusive content.

Share of Time Spent with Spotify Among US Adults Ages 25-54, by Subscription Tier, Q2 2016 & Q2 2021 (% of total)
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