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B2B's share of US digital ad spending jumped in 2020, but will it keep climbing?

Article by Sara Lebow  |  Aug 31, 2021
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B2B's share of US digital ad spending jumped in 2020, but will it keep climbing?
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Topics
B2B Marketing
Digital Ad Spending
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In 2020, B2B digital ad spending leaped from 4.9% of the US digital ad market to 5.7%, marking a sizable growth in share for the industry. B2Bs will continue to increase their digital ad investments, which will hit $10.84 billion in 2021, but we expect their share of total digital ad spending to hold steady for the next couple of years.

US B2B Digital Ad Spending Share of Total Digital Ad Spending, 2016-2023 (% of digital ad spending)
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