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The top 5 US subscription streamers by CTV viewer growth

Article by Sara Lebow  |  Oct 8, 2021
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The top 5 US subscription streamers by CTV viewer growth
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Topics
Video-on-Demand (VOD)
Media & Entertainment
United States

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In the US, Hulu is the fastest-growing subscription streamer on connected TV devices, with the number of households that watch it via those devices rising by 53% between January 2020 and June 2021. Amazon Prime Video, Netflix, and Disney+ each grew by about a third over that period. YouTube completed the top five list, while other subscription OTT platforms like HBO Max and Peacock didn’t make the cut.

Growth in US Subscription Video-on-Demand (SVOD) Households, by Service, June 2021 (% change vs. Jan 2020)
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