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How our US HBO Max viewer forecast has changed

Article by Sara Lebow  |  Oct 14, 2021
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How our US HBO Max viewer forecast has changed
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Topics
Video-on-Demand (VOD)
Media & Entertainment
United States

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Though HBO Max did not come close to reaching 100 million US viewers over the period of our previous forecast, we now project the streaming platform will cross that threshold in 2023. This upward revision is due partly to its parent company, WarnerMedia, releasing new movies straight to the platform over the past year.

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