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EMARKETER

US adults across age groups prefer streaming services to cable TV

Article by Sara Lebow  |  Oct 26, 2021
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US adults across age groups prefer streaming services to cable TV
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Topics
Digital Video
Generation Z
Baby Boomers
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Baby boomers are the only generation in the US that watches cable TV in significant numbers. Among those ages 55 and older, 38% spend more time watching content on cable than on any other platform, compared with 21% of Gen Xers, 16% of millennials, and just 9% of Gen Z adults. Still, even boomers prefer streaming to cable, with 40% spending most of their video viewing time with those digital services.

On Which Platform Do US Adults Spend the Most Time Consuming Video Content? (% of respondents, by generation, July 2021)
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