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The leading reasons internet users in North America ditched pay TV in Q2 2021

Article by Sara Lebow  |  Aug 26, 2021
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The leading reasons internet users in North America ditched pay TV in Q2 2021
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Topics
Pay TV
Consumer Behavior
Internet Users
North America

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Price was the No. 1 reason for canceling a pay TV subscription in Q2 2021, cited by 73% of adult internet users in North America who had done so in the past six months. A comparatively low 30% also cited switching to streaming video services as their impetus for cutting the cable cord.

Reasons Why Internet Users in North America Have Canceled a Traditional Pay TV Subscription, Q2 2021 (% of respondents)
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