Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Why Amazon hasn’t embraced Twitch as a commerce platform—and why brands should

Article
Feb 20, 2025

While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.

Amazon pulls the plug on TikTok-like content feed

Amazon pulls the plug on TikTok-like content feed

Article
Feb 19, 2025

Amazon reevaluates social commerce ambitions with Inspire shutdown: The retailer is prioritizing Rufus and shoppable partnerships with TikTok and other platforms.

The Future of Digital 2025: ​Latin America

The Future of Digital 2025: ​Latin America

Report
Feb 19, 2025

Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.​

Credit card surcharges are becoming commonplace among small businesses

Article
Feb 18, 2025

About one-third of US small businesses charge customers to accept card payments. Bigger retailers doing the same could hurt issuers

Global Digital Index: GCC in Perspective

Global Digital Index: GCC in Perspective

Report
Feb 18, 2025

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Meta’s next bet on robotics: Innovation or overreach?

Article
Feb 18, 2025

Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.

US Commerce Media Forecast 2025

US Commerce Media Forecast 2025

Report
Feb 14, 2025

Retail media’s rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Amazon’s NBA deal expands its year-round sports strategy

Amazon’s NBA deal expands its year-round sports strategy

Article
Feb 13, 2025

Amazon expands Prime Video’s sports portfolio with NBA deal: The addition will boost its live sports offering and create new opportunities for advertisers to run cross-league campaigns.

Big Tech’s robotics race could intensify as AI-driven automation drives mainstream adoption

Article
Feb 13, 2025

With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization—offering tangible use cases beyond the AI arms race.

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TikTok’s potential buyers now include Amazon, Oracle, and MrBeast

Article
Feb 12, 2025

List of potential TikTok buyers grows while ban looms: The platform is drawing interest from new parties who could keep the key marketing channel afloat for millions of US companies.

Canada Retail Media 2025

Canada Retail Media 2025

Report
Feb 11, 2025

Retail media will set the pace for digital advertising growth in the coming years as more retailers invest in monetizing the channel and more advertising options become available to media buyers.

5 reasons weak guidance is now the norm among retailers

5 reasons weak guidance is now the norm among retailers

Article
Feb 07, 2025

Retailers brace for headwinds: Companies ranging from Amazon to Whirlpool are preparing for multiple challenges that could pressure consumer spending and their bottom lines.

Amazon looks to cement its retail media lead in 2025 despite headwinds

Article
Feb 07, 2025

Amazon’s ad business expands: Ad sales were up 18% YoY to $17.28 billion, fueled by retail media and Prime Video ads.

Amazon’s disappointing guidance overshadows a strong close to 2024

Article
Feb 06, 2025

Amazon sees storm clouds ahead: The retailer's weak guidance raises red flags for a broad swath of companies—suggesting that retail headwinds could be more widespread than expected.

Barnes & Noble, Bookshop.org take aim at Amazon

Article
Feb 06, 2025

With a nearly endless selection of books, low prices, and speedy delivery, Amazon has revolutionized bookselling, making it challenging for everyone else to keep up. But retailers like Barnes & Noble and Bookshop.org haven’t given up the fight against the ecommerce giant. Here’s how they’re using their unique strengths to chip away at Amazon’s dominance.

Industry KPIs: Department stores struggled to find their footing during the holiday season

Industry KPIs: Department stores struggled to find their footing during the holiday season

Article
Feb 06, 2025

Department stores face an uphill battle as discounters, online retailers take share: Our Industry KPIs show foot traffic declined during the holiday season, emphasizing the sector’s challenges.

Alphabet’s cloud revenue struggles show risks of overinvesting, infrastructure strains

Alphabet’s cloud revenue struggles show risks of overinvesting, infrastructure strains

Article
Feb 05, 2025

Alphabet's cloud revenues disappoint, and capacity remains strained. Could hefty AI spending outpace its profits and potential cost savings?

Reimagining Retail: How TikTok Shop Alters Livestream Shopping If It Stays, and What Happens If It Disappears

Audio
Feb 05, 2025

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.

Same- and next-day delivery fuels Amazon’s fastest-growing channel: everyday essentials

Same- and next-day delivery fuels Amazon’s fastest-growing channel: everyday essentials

Article
Feb 04, 2025

Consumers won’t order toilet paper online unless it arrives quickly: That insight led Amazon to speed up shipments, a push that has made household essentials its fastest-growing category.

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