In September 2026, we analyzed 11,250 ChatGPT and 11,250 Google Gemini recommendations across 23 retail store categories to compile the AI Visibility Index.

The Prime perk gives Amazon more control over restaurant orders and another way to capture member spending.

Which US retail store had the highest AI mention rate in September 2026?

More than 100 updates aim to keep holiday shoppers on Amazon, though speedy delivery and value remain stronger loyalty drivers.

Retail media ad spending keeps climbing, but growth is slowing and the largest networks are tightening their grip. Off-site advertising, CTV, and AI shopping ads offer new revenue opportunities, while smaller networks face mounting pressure to stand out.

In Q4 2026, we analyzed 3,210 ChatGPT and 3,210 Google Gemini recommendations across eight media and entertainment categories to compile the AI Visibility Index.

AI-generated recommendations are reshaping how consumers discover media and entertainment services. Brand visibility remains competitive, but frequent mentions don't always translate into top recommendations.

Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. Commerce media ad spending will reach $83.71 billion in the US this year, accounting for 20.5% of all digital ad spending, according to EMARKETER's June 2026 forecast. As the channel becomes a core part of marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments deliver measurable business results. In a new EMARKETER guide titled "Commerce media outlook: What industry leaders see ahead," our analysts and industry leaders give their thoughts about the capabilities brands should prioritize today, the consumer behaviors that will shape tomorrow, and what it will take to succeed as commerce media becomes a permanent pillar of the media mix. Max Willens, a principal analyst at EMARKETER covering social media and the creator economy, told us about how creators are taking a bigger role in retail media and where off-site spending can be used in the marketing funnel.

Same-day perishables are increasing order frequency and spending while taking share from traditional grocers.

What Q3 earnings say about the future of advertising

Walmart and Amazon control most of the channel, leaving traditional grocers fighting for a smaller share.

AI is fueling a banner year for global advertising, pushing digital spending to new heights despite economic and geopolitical stresses. Retail media is surging worldwide, while Meta and Amazon gain ground in the battle for ad dollars.

The latest data reveals where US digital markets are headed as ad spending concentrates in a few platforms, genAI search and AI-driven commerce move into the mainstream, and CTV takes over TV budgets.

AI is reshaping how consumers in Europe discover, compare, and choose products, creating new opportunities and challenges for retailers and brands.

Smart glasses are drawing big bets from certain social platforms, but privacy concerns and limited consumer demand threaten wider adoption. For marketers, the near-term opportunity lies in adapting existing strategies rather than chasing new ad formats.

AI is cutting into publisher referral traffic even as publisher content fuels AI answers. Publishers are fighting back with crawler controls and new licensing models, forcing a choice between restricting access and monetizing it.

Amazon, Target, and Toys R Us are using different channels to shape what kids want this holiday season.

In August 2026, we analyzed 6,560 ChatGPT recommendations across 28 B2B agency and marketing technology categories to compile the AI Visibility Index.

The retailer is pairing deals with faster fulfillment to build more frequent shopping habits.

In Q3 2026, we analyzed 4,010 ChatGPT recommendations across 13 tech hardware and device categories to compile the AI Visibility Index.