Retail and Ecommerce Sales Benchmarks: Q2 2026

Forecasts and Insights for US Total Retail, Ecommerce, Holiday, Amazon, Grocery, Apparel, and Worldwide Sales

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About This Report
Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.
Table of Contents

Our “Retail and Ecommerce Sales Benchmarks” series provides retailers with critical data to help benchmark their own sales against the market. In the Q2 2026 edition, we focus on our latest US forecasts for total retail, ecommerce, holiday, grocery, apparel, Amazon, and worldwide sales, with a deck devoted to each topic.

This report collection can help you:

  • Develop commerce strategy and benchmark commerce performance (brands and retailers)
  • Determine market sizing (brands, agencies, media platforms, solution providers)

Clients can find the full version of this chart later in the report.

authors

Blake Droesch

Contributors

Sky Canaves
Principal Analyst
Suzy Davidkhanian
VP, Content
Nikolai Dineros
Ethan Cramer-Flood
Principal Forecasting Writer
Brian Lau
Senior Forecasting Analyst
Cindy Liu
Senior Forecasting Analyst
Wendy Malloy
Director, Reports Editor
Sarah Marzano
Principal Analyst, Retail Media
Emma Noyes
Senior Graphic Designer, Data Visualization
Sakina Thanawala
Copy Editor
Emman Velasco
Data Visualization Editor
Jherr Daven Velasco
Data Visualization Editor
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